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David Spitz
Cloud Software Executive | Strategy and go-to-market leadership for high-growth AI, data, and vertical SaaS companies
David Spitz is the Chief Strategy Officer at Egnyte, a cloud-based file management company.12 He joined Egnyte in January 2023, following his role as Chief Marketing Officer from July 2019 to January 2023.1 In his current position, Spitz leads corporate strategy, planning, and development, working with the management team to execute company-wide initiatives.1
Prior to Egnyte, Spitz held several notable positions:
- Chief Marketing Officer at mParticle (2016-2019)1
- New Product Incubation at various companies (2014-2015)1
- Vice President of Strategy & Business Development at WPP (2008-2013)1
- Management Consultant at Deloitte (2001-2004)1
Spitz has a strong background in digital transformation, marketing, and business development. He holds a degree from Princeton University.1 His expertise includes scaling go-to-market strategies, launching products, and improving marketing efficiency.1
At Egnyte, Spitz is responsible for improving customer experience, enabling buyers and sellers, and promoting the company's brand promise.2 He is also involved in bringing generative AI capabilities to Egnyte's storage platform.3
Highlights
One really fun aspect of working in AI today is bearing witness to the combined, exponential impact that results from:
-LLMs constantly releasing new foundational capabilities through their APIs,
-Application providers like Microsoft, Egnyte, and Box rapidly embedding these into places and tools where work happens for millions of people everyday, and all the while,
-Knowledge workers becoming more fluent in writing prompts, and comfortable integrating AI into their workflows.
Each one would be interesting unto itself, but the compounding effect of all three of these - day in and out - is what turns relatively small changes into such meaningful impact.
P.S. In case you're wondering why this particular image - it shows Egnyte’s newly released image Q&A skill. I'm looking forward to seeing how customers will apply it.......
It's late August which means many companies are in the throes of honing their strategies right now, ahead of the fiscal 2025 budgeting season.
They would do well to heed Roger Martin's reminder in this video: "strategy" and "planning" are not the same.
Planning centers on you how you allocate resources, under your control. If I invest X more headcount here, or Y more marketing dollars there, I expect Z more sales. “We will do this, then this...”
Strategy centers on why customers will buy your product (at a price you can profit from) in a dynamic competitive environment. Strategy is about, “We will win because...”
Planning isn’t easy, but, as Martin points out, it’s comfortable by comparison.
Strategy is uncomfortable, because it involves creating and holding to a theory about the world, which not everyone shares and cannot be proven wholly in advance.
And that’s a good thing, because you probably don't want rivals with exactly the same strategy.
Strategy doesn’t guarantee winning, but planning without strategy is a sure path toward losing in the long run.
