Sign In

David Taylor

Strategic content and change specialist. I use storytelling to help change businesses’ culture for good

David Taylor is an award-winning content specialist and communications professional with a strong emphasis on storytelling across various media platforms. He excels in content strategy and development, from concept creation to final delivery, encompassing print, online, video, and live events.

With global experience in prominent corporations, David has been instrumental in driving cultural transformations and instilling purpose through compelling storytelling. His expertise lies in copywriting for a wide array of communications, ranging from pay and HR to change management and marketing, targeting both internal and external audiences.

David's portfolio includes magazine features and editorial work, with an impressive track record of an award-winning tenure on an employee magazine that reached a substantial audience with every issue. His skills extend to channel strategy, where he devises and evaluates communication channels and products that resonate across diverse geographical and business settings.

Apart from his proficiency in traditional media, David is adept at modern forms of content creation like blogging, scriptwriting, agency management, narrative development, design, illustration, photo editing, and more. His versatile skill set enables him to craft engaging stories through various mediums.

David Taylor completed his education at Dollar Academy and has held key positions in several esteemed organizations, including Senior Communications Manager at Tesco Bank, Head Of Internal Communications and Engagement at BrewDog, Content and Channel Lead at Virgin Money, among others. His professional journey includes roles in internal communications, employee engagement, change management, and editorial leadership within renowned companies like University of Dundee, RBS Group, SSE plc, AkzoNobel, and John Lewis, where he provided his expertise in communications, content curation, and storytelling.

Overall, David Taylor's extensive experience, coupled with his creative prowess and strong strategic acumen, positions him as a seasoned professional in the realms of content development, communications management, and storytelling across diverse industries and platforms.

Highlights

Mar 8 · linkedin

So proud of our team for running Tesco Bank's Win Together Awards last night.

Fab night, amazing food, and big emotions for the winners. And then delicious drinks in Champagne Corner before bed.

Thanks to my amazing team on the night: Ryan Smart Eve Robertson and Tegan Bryce, and to our animator extraordinaire Connor McCallum for making everything sparkle on the night.

And can't forget my boss, Jane Clayton for giving us the trust and guidance to deliver, and our superstar support for the night, Gemma Moffat and Fiona MacRae.

But most importantly, thanks to the near 250 Tesco Bank colleagues who made the night so much fun.

#thebankwithheart #tescobank #wintogether

Mar 7 · linkedin

I'm in Glasgow for tonight's Tesco Bank Win Together Awards, running what's going to be a spectacular event with my team at the Voco Grand.

But the thing I'm thinking about, sitting in Champagne Corner in the middle of the day is that I'm shortlisted for Manager of the Year.

The last 15 months have been a really incredible journey. Being up for an award that isn't about my storytelling or channels work was unexpected and lovely.

Champagne later!

David Taylor
Add to my network

Location

Edinburgh, Scotland, United Kingdom