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David Tokheim
VP, Experience Cloud - Head of Media & Entertainment, Communications, Travel/Hospitality
Professional Background
David Tokheim is an accomplished sales and marketing executive renowned for his ability to drive revenue growth through innovative strategies and data-driven insights. With an extensive career in the Media & Entertainment sector, David has demonstrated his talent for fostering strategic partnerships that enhance customer engagement throughout all stages of the customer journey. His multifaceted expertise spans various disciplines, enabling him to align creative strategies with business objectives effectively.
David currently serves as the VP of Experience Cloud, where he leads the Media & Entertainment, Communications, and Travel/Hospitality divisions at Adobe. In this role, he significantly influences the growth and direction of digital innovation within the company. His previous positions at Adobe include AVP of Strategic Media and Entertainment Accounts, as well as Senior Enterprise Account Executive for Strategic Media & Entertainment Accounts. Throughout his tenure, David has been instrumental in driving success and fostering collaboration among teams.
Before joining Adobe, David served in several prominent leadership roles, including Senior Vice President of Global Marketing Solutions at SAY Media, and Executive Vice President & General Manager at Six Apart Media. These experiences have allowed him to refine his skills in sales operations, marketing strategies, and innovative advertising solutions, creating a lasting impact in each organization he has been part of.
David's career also includes significant achievements at Fox Interactive Media, where he was Senior Vice President of Client Development, as well as B2B Marketing Vice President at IGN Entertainment. His career began at Midway Games, where he held the position of Director of Internet, setting the stage for his future successes in marketing and sales.
Education and Achievements
David Tokheim's educational foundation is rooted in a Bachelor of Arts in English from the prestigious University of California, Los Angeles. His academic background not only provided him with strong communication skills but also fueled his creativity and appreciation for narrative—a factor that greatly influences his approach to marketing and storytelling innovations.
In addition to his formal education, David’s lifelong pursuits in the arts and sciences have played a significant role in shaping his unique perspective. Growing up with a mother who championed education in the arts and a father who explored challenging scientific concepts instilled in him a love for both creativity and analytical thinking. This duality shines through in his professional endeavors, where he seamlessly integrates strategic business practices with imaginative marketing solutions.
Notable Achievements
Throughout his extensive career, David has achieved remarkable milestones that underscore his role as a leader in the sales and marketing landscape. His commitment to accelerating revenue through strategic partnerships is evident in his work at Adobe and previous positions, where he has consistently delivered innovative advertising solutions. His reputation for creating visually stunning sales materials and developing vertical strategies has set benchmarks in the industry.
David's expertise in content marketing and storytelling exemplifies his ability to engage audiences and build brand loyalty effectively. By developing compelling ROI and value stories, he has empowered numerous companies to communicate their value propositions more effectively, transforming how they reach and resonate with customers. His competencies in sales operations and sales enablement further illustrate his capacity to enhance team productivity and drive collective success.
David's diverse skills and experiences make him a highly sought-after thought leader in the Media & Entertainment space. His dynamic and expansive career serves as an inspiration for professionals striving to achieve excellence in sales and marketing.
