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Delina Shields

Brand builder I Marketing strategist I Inclusive leader

Delina Shields is the Head of Marketing for Bunnings New Zealand.12 She is responsible for overseeing marketing strategies and campaigns for the company in New Zealand. Shields has provided insights into Bunnings' advertising approach, particularly regarding their well-known television commercials featuring real Bunnings employees.1 She emphasizes the authenticity of these ads, stating that they are "100% real" and feature genuine Bunnings team members filmed in their actual work environments.1 Shields has been involved in maintaining this advertising style, which has been used by Bunnings since January 2008.1 She has also highlighted the company's commitment to diversity in their advertisements, reflecting the diversity of their workforce.1

Highlights

Apr 29 · thespinoff.co.nz
The truth about the Bunnings ads | The Spinoff
The truth about the Bunnings ads | The Spinoff

Related Questions

What inspired Delina Shields to pursue a career in marketing?
How has Delina Shields' role evolved since she became Head of Marketing at Bunnings New Zealand?
What are some of the most memorable campaigns Delina Shields has led at Bunnings?
How does Delina Shields ensure the authenticity of Bunnings ads?
What challenges has Delina Shields faced in her marketing career?
Delina Shields
Delina Shields, photo 1
Delina Shields, photo 2
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Location

Auckland, Auckland, New Zealand