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Deni Boncheva
Head of Digital Data at PepsiCo, Europe
Deni Boncheva is a prominent figure in the data and analytics field, currently serving as the Global Head of Data and Analytics at Volvo Cars.12 She is recognized as one of the UK's top 20 Women in Data & Technology and has been included in the DataIQ100 list in 2021 and 2023.12
Career Highlights
Current Role:: Global Head of Data and Analytics at Volvo Cars (since August 2022)1
Previous Positions::
- Director of Global Digital Products Strategy at PepsiCo
- Director of Global Data Strategy and Culture at PepsiCo
- Head of Digital Data for Europe at PepsiCo
- Group Director of Data & Analytics at Bauer Media
- Head of Data at Northern & Shell
- European Data Programme Manager at Sony Computer Entertainment Europe1
Achievements and Recognition
- Named one of the UK's top 20 Women in Data & Technology2
- Featured in DataIQ100 in 2021 and 20231
- Recognized as a Data Culture Champion in 20211
Education
Deni completed the Oxford Executive Diploma in Strategy and Innovation at Saïd Business School in 2021-2022.4
Professional Focus
At Volvo Cars, Deni leads the central data & analytics team, which aims to transform the data ecosystem and empower colleagues with trusted data.3 Her role involves increasing confidence and trust in data across the organization through the design, implementation, and management of an effective Data Governance Framework.3
Deni has built her career in data tech from the ground up, with experience spanning media, publishing, consumer goods, and now the automotive industry.5 She is known for her expertise in developing and implementing data governance frameworks in large, complex organizations.3
Highlights
It’s finally official - tomorrow marks the beginning of a new and exciting journey as I start my role as Global Head of Data & Analytics at Volvo Cars. I am grateful for the opportunity and trust the team have in me and I am looking forward to making a long lasting impact with them. My family and I also relocated to Sweden from the UK and we are very excited about immersing ourselves in a new culture and learning the language. Thank you to those who have supported me - I am forever grateful for your mentorship, friendship and kindness during the testing times #data #cars #team
