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Devesh Khanal

Co-founder of growandconvert.com (content marketing) growthrock.co (ecommerce AB testing).

Devesh Khanal is an entrepreneur and business leader based in the San Francisco Bay Area. He is the Founder & CEO of Growth Rock, a conversion optimization agency he established in June 2013.1 Growth Rock specializes in increasing conversion rates for 7 and 8-figure online businesses through A/B testing and user research, with a focus on ecommerce and SaaS companies.1

In addition to Growth Rock, Khanal has co-founded several other ventures:

  1. Grow and Convert: A professional content marketing training company he co-founded in November 2015.1
  2. Wordable: A tool for importing posts from Google Docs to WordPress, which he co-founded in April 2016.1

Khanal's educational background includes:

  • BA in Physics from Lewis and Clark College
  • MS and PhD in Materials Science and Engineering from the University of California, Berkeley1

Prior to his entrepreneurial endeavors, Khanal worked as:

  • Manager of Strategy and Business Planning at Bio Architecture Lab
  • Entrepreneur in Residence Intern at Flagship Ventures
  • R&D Intern at SunPower Corporation1

Khanal's expertise lies in conversion optimization, content marketing, and SEO, as evidenced by his professional experience and LinkedIn posts about these topics.234

Highlights

Sep 20 · twitter

I'm seeing a fraction of the engagement on here as I do with the same post on Linkedin. Anyone else see this lately?

Twitter: 354 views, 1 RT, 6 likes, 0 comments Linkedin: 3240 views, 1 repost, 68 likes, 16 comments (some are mine, so say 10 comments) https://t.co/4yXJEAfbuI

I'm seeing a fraction of the engagement on here as I do with the same post on Linkedin. Anyone else
May 22 · linkedin

We're getting more questions like: "How do we show up in Google's SGE result"? (aka their AI summary near the top of page 1 when you Google something).

So I thought this would be a good time to re-share this analysis I did of the percent overlap between product recommendations on Google's first page and ChatGPT when you ask it for product recommendations. (Yes, I know OpenAI (ChatGPT) and Google's SGE are different models, but I'll get to that...)

Here's the study link: https://lnkd.in/gEKjA6xz

Here's a summary of what I did...

I Googled 6 different software product searches:

Best time clock software Inventory management software Best crm Best heatmapping tools Best ecommerce platforms Best accounting software for small businesses

Then I asked ChatGPT for product recommendations in those same 6 categories.

I then analyzed this: how many times does every ChatGPT recommended product show up on Google's page 1 for that same query?

In short, is there was significant overlap, meaning OpenAI's model was recommending products that show up a bunch of times on the various blog posts, listicles, and software ranking guides on page 1 of Google.

Below is an example for "best CRM". Red bars are ChatGPT's products and how high the bar graph is represents how many times that product was listed in various articles on Google's page 1 results for "best CRM".

Basically ChatGPT's recommended CRMs are more or less also the ones mentioned a ton of times in the articles and listicles ranking on page 1 for "best CRM".

What does this mean for your marketing strategy? Well, you can't directly control OpenAI's model or Google's SGE model, but you we do know how those models work. They ingest a bunch of data from the internet, books, forums, etc. and they spit that back out when someone asks about that topic. These LLMs are essentially really smart regurgitators. So if you want those models to recommend your product, your goal should be to show up in the data they ingest as much as possible.

How do you do that? Put simply: marketing.

It literally circles back to just old fashioned marketing. One of those channels, a really effective one, is SEO. Show up on Google's first page. You bet Google's AI model is using it's own search engine to "ingest" data from the internet. So show up there. Rank for the product category terms of your brand.

Control what you can control.

We're getting more questions like: "How do we show up in Google's SGE result"? (aka their AI summary

Related Questions

What inspired Devesh Khanal to start Growth Rock?
How has Devesh Khanal's background in materials science influenced his approach to conversion optimization?
What are some notable success stories from clients of Growth Rock?
How does Growth Rock's approach to A/B testing differ from other agencies?
What challenges has Devesh Khanal faced in his career, and how did he overcome them?
Devesh Khanal
Devesh Khanal, photo 1
Devesh Khanal, photo 2
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Location

San Francisco Bay Area