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Mirella Zlateva

Senior Solution Consultant - Data Analytics, CRO & Testing, Ecommerce

Mirella Zlateva is a creative problem-solver with a passion for social media, data, and full funnel marketing. She is a highly driven fast-learner who is always seeking new opportunities to apply her intellectual curiosity.

Mirella pursued her education at King's College London, where she studied Business, Management, Marketing, and Related Support Services at the Bachelor's degree level. She also obtained a High School Diploma in English Language from First Language School Varna.

Throughout her career, Mirella has held various roles in renowned organizations. She worked as a Senior Strategic Consultant and Senior Solution Expert in the Professional Services and Customer Success divisions respectively at Contentsquare. Additionally, she served as a CX Researcher and Analyst in CRO at PVH Corp. She also contributed as a Growth Coach and Growth Hacking Trainer at Growth Tribe Academy. Her experience includes roles such as Conversion Rate Optimisation Executive at MVF and Marketing and Project Manager at 1ClickPromos / UniShoots. Moreover, she engaged in digital marketing as an intern at Blue Wire Capital and worked as a Freelance Marketeer on Fiverr.

Highlights

Apr 2 · linkedin

What makes a great workshop? 🤓

A few weeks passed since an awesome training with the COS team in their London HQ and I've had the time to reflect 🧐

I've held numerous workshops in the past, but this one was particularly exciting and left me feeling energised even after speaking for an entire day. Which we all know is not always the case after a long day of training ...📚

So what was so different about this one? Here are my takeaways:

1️⃣ Alignment and clear ownership 🙋‍♀️ - Brooklyn Mentoya & Annabelle Brown were the self nominated owners of this event. We had several syncs to understand their needs and expectations and build the agenda accordingly.

2️⃣Time dedication and preparation from the team 🏅- You can learn a lot in a few hours of the workshop but often what might be a blocker is participants with various levels of knowledge. To dive into more complex topics, pre-reading is a must.

Thanks to the ladies above for motivating the team to put in the effort to get certified in Contentsquare ahead of the day.

3️⃣ Management buy-in 🤝 - When even the Head of Ecom is willing to sit with the team and get their hands dirty, the rest of the team will follow in the path to become more data driven! Thanks to Ana Gordo for joining us .

4️⃣ Joining in person and being present - While online events can also have their benefits of scalability and convenience, nothing beats in-person interactions and the ease of sitting down together, having a small debate, asking the facilitator to come over for a question etc. But just joining is not enough... being willing to set your emails aside and truly being present is what makes the difference.

Thanks to everyone in the COS team for leaving the PJs and emails behind that day and joining us in the office!

What makes a great workshop for you as a coach / participant? Let me know in the comments ⬇

Nov 8 · linkedin

Only at a Contentsquare event, I get to be a conversion rate ghost lurking in the shadows 👻

Now that we’ve wrapped up CS Summit Stockholm, I wanted to take a moment to appreciate all the amazing speakers!

Thanks to Wilfrid Kroath who made us laugh with his fun stories on world becoming more and more digital; 👩‍💻

Niclas Fröidh for talking about how Contentsquare data help resolve internal discussions quicker; 💪🏻

Archana Mishra who took us through the CRO process at Apotheket and a cool win story of a small change with large organisational impact; 🏆

Sandra Yxne and Zahra Alikahi who took us through understanding the customer journey across different touchpoints;

Isabelle Johansson and Rami Talib who talked about the halloween ghosts lurking on your website that you should find and help to a safety passage in the ‘done’ section of your backlog before they sink your peak season’s conversion rate 💀

And of course our great marketing and events team who make these awesome networking / learning opportunities possible. Daniek van den Burg Franziska Schaefer Magdalena Heitzmann 🥂

A special shout out to Diana Santana for taking care of the guest list!

Mirella Zlateva
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Location

Vienna, Vienna, Austria