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Devora Rogers
Chief Strategy Officer at Alter Agents
Devora Rogers is an accomplished professional with over a decade of experience in executive client partnership, consultative insights, and strategy.
She has a strong track record of leading research teams, developing methodologies for renowned projects like Google's ZMOT research, and working with global brands such as Gatorade, Nespresso, Snapchat, Pinterest, and Fortune Brands.
Devora excels in building lasting relationships with clients, driving significant revenue growth, and delivering exceptional work by constantly innovating and pushing boundaries in the industry.
Her expertise spans across various roles in market research firms, where she has held positions in strategy, business development, and leadership.
Devora is a sought-after public speaker at industry events and has delivered a popular TedX talk on the Future of Shopping and Retail.
She holds a Bachelor's degree in American Studies from the University of California, Santa Cruz, and has pursued additional education in Advancing Leadership Acumen at The Wharton School and French Language and Literature at Université Toulouse - Jean Jaurès.
Throughout her career, Devora has held key positions such as Chief Strategy Officer at Alter Agents, VP Account Management at Murphy Research, and various leadership roles in renowned organizations like Inmar, Shopper Sciences at IPG, and Yahoo! among others.
Highlights
Research from our team Alter Agents highlights the importance of positive connections and authenticity in promoting healthier experiences online, especially for teens. Kudos to Snap Inc. for taking the lead in this area! Check out the link to learn more about their efforts towards promoting teen safety. #socialmedia #teensafety #positiveconnections #authenticity #SnapInc
Segmentations are one of our favorite research tools. And yet they are perpetually misunderstood. We've even had several clients ask us to give the method a new name so it can be a secret segmentation. No, really. Check out Alter Agents' Michelle Castle and Casey Willard's thoughts on six principles to making segmentations more effective. And then reach out and let's work on one together!
