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Heather O'Shea

Chief research officer at Alter Agents

Heather O'Shea is a seasoned professional with a strong background in marketing, advertising, online research, and digital media measurement. Her expertise includes regression modeling, forecasting, communications planning, media research, print research, demographics, targeting, and identifying target markets. She holds an MBA in Marketing from Baruch College and a BBA in Marketing & Management from Pace University - Lubin School of Business.

Heather's professional journey includes key roles such as Chief Research Officer at Alter Agents, Board of Directors for ARF Women in Analytics (WIA) at the Advertising Research Foundation (ARF), Global head of ad research & insights at Snap Inc., EVP of Advertising and Media effectiveness at Kantar, SVP of Research at Kantar Millward Brown, Global Agency Research & Data Strategy Lead at Twitter, VP Group Partner at Universal McCann, Research Supervisor at Universal McCann, Research Analyst at New York Magazine, Media Analyst at Mediaedge, and a New Business Intern at Kirshenbaum Bond and Partners.

Highlights

Jul 13 · The Salem News
Local residents graduate from North Shore Community College - The Salem News
Jan 24 · The Salem News
North Shore Community College fall 2020 dean's list | Local News | salemnews.com - The Salem News
Heather O'Shea
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Location

New York City Metropolitan Area