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Diane Yu

Co-Founder and CEO at TidalWave

Diane Yu is a technology executive with extensive experience in the digital advertising and mortgage industries. Here are key details about her career:

Professional Experience

Better.com

Diane Yu served as the Chief Technology Officer (CTO) of Better.com, a digital mortgage lender, from January 2021 to April 2022.12 During her tenure, she focused on:

  • Increasing infrastructure and business platform investment
  • Evolving the monolithic platform to microservices for modularity
  • Scaling infrastructure-related teams

FreeWheel and Comcast

Prior to joining Better.com, Diane was:

  • Co-Founder and CTO of FreeWheel, a video advertising technology company she built from scratch1
  • CTO of Comcast's Advanced Advertising Group after FreeWheel's acquisition by Comcast in 20143

At FreeWheel, she built globally distributed engineering teams and architected a video monetization platform serving major media companies.3

DoubleClick

Diane held various engineering roles at DoubleClick from 1998 to 2007, including:

  • VP of Engineering (2005-2007)
  • Director of Engineering (2003-2005)
  • Manager of Engineering (2001-2003)
  • Lead Engineer (1998-2001)3

Current Role

As of October 2024, Diane Yu is the Co-Founder and CEO of TidalWave, a company building an AI-powered digital mortgage platform.35 TidalWave aims to revolutionize home lending with a self-service, AI-powered approach.

Education

  • B.S. from Peking University (1990-1995)
  • M.S. from Ohio University (1996-1998)3

Additional Information

  • Board Member at Magnite since March 20224
  • Recognized in CableFax's "Most Powerful Women and Most Influential Minorities" lists in 2017, 2018, and 20193
  • Named one of AdWeek's "2021 Working Mothers of the Year"3

Diane Yu is known for her expertise in building and scaling engineering teams, particularly in digital advertising and mortgage technology sectors.

Highlights

Oct 4 · housingwire.com
TidalWave CEO Diane Yu on building an AI-first company
Apr 8 · techcrunch.com
Better.com CTO steps down, agrees to voluntary separation
Apr 8 · techcrunch.com
Daily Crunch: After 16 months on the job, Better.com CTO Diane Yu ...
Daily Crunch: After 16 months on the job, Better.com CTO Diane Yu ...
Apr 7 · bloomberg.com
Better CTO Yu Leaves Role After Company Offers Separation Plan
Better.com CTO Diane Yu - Talk Talent To Me
Apr 26 · better.engineering
Welcome home to Diane Yu, Better's new CTO
Welcome home to Diane Yu, Better's new CTO

Related Questions

What motivated Diane Yu to transition from CTO to an advisory role at Better.com?
How did Diane Yu's experience at FreeWheel prepare her for her role at Better.com?
What are Diane Yu's main goals for the engineering team at Better.com?
How does Diane Yu plan to address the technical challenges at Better.com?
What is Diane Yu's philosophy on building reliable systems at scale?
Diane Yu
Diane Yu, photo 1
Diane Yu, photo 2
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Experience

Co-Founder, CEO at TidalWave (2023 - Present)
Board Member at Magnite (2022 - Present), Chief Technology Officer at Better.com (2021 - 2022), Co-Founder and CTO, Advanced Advertising at Comcast (2014 - 2021), Co-Founder/CTO at FreeWheel (2007 - 2014), VP, Engineering at DoubleClick (2005 - 2007)

Education

M.S. from Ohio University (1996 - 1998), B.S. from Peking University (1990 - 1995)

Location

New York, New York