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Diego de Castellane
Chief Revenue and Operations Officer at FLUZO
Diego Semprún de Castellane is the Chief Revenue and Operations Officer at FLUZO, a company specializing in cross-media measurement services. He has a robust background in the digital industry, having started his career in 1995 as a Product Manager at XRT. Over the years, he has held various significant positions, including:
- Business Unit Manager at Optima Finance (1997-2000)
- Country Manager at Audientia (2001-2002)
- Country Manager at Redsheriff, which was later acquired by Nielsen (2003)
- Head of Product Strategy and Business Development for Nielsen Watch in Europe (2008-2013)
- Managing Director, Digital, EMEA Emerging Markets at Nielsen (2013-2014)
- Managing Director at Webtrekk Analytics, SL (2013-2019)
In addition to his corporate roles, Diego has also contributed to education as a teacher and academic coordinator at The Valley Digital Business School from 2014 to 2019. He has been with FLUZO since December 2019, where he leads efforts in revenue generation and operational strategies, focusing on international expansion and enhancing advertising effectiveness through innovative measurement technologies.123
Diego holds degrees from KEDGE Business School and Universidad Nebrija, both obtained between 1988 and 1992. His extensive experience spans various facets of digital marketing, analytics, and media research, making him a notable figure in the industry.12
Highlights
What new media like Spotify brings to advertising campaigns? How one advertiser like Renault can understand total net and incremental reach of their crossmedia advertising?
This new case study shows how FLUZO answers both questions, this is the another example of 3 years of collaboration with Spotify, in Spain and internationally. This new case study demonstrates how you can understand the benefits that Spotify brings to crossmedia campaigns, thanks to our same-to-same #singlesource measurement tech, that enables one single set of comparable data from #TV to Online video and #OTTs, and form #Radio to Spotify.
Thanks to the Spotify team, Juan Tarragona Saiz, Iván Molina García & Marta Peramo Navas, to Netquest & El Departamento de los Investegas, and of course to Susana Ugidos, Alejandra Delgado, Beatriz Navarro, Isabel Castaño, Jessica Pérez Mena, and to all the Renault Group team.
You can get the main insights in this link!
https://lnkd.in/depB9_RD
What's the future of crossmedia #advertising? And how to measure it?
At FLUZO we strongly believe that the future must include as much of the media that supports advertising as possible, and that also means advertising supported #videogames.
The question remains the same: How much ads on videogames contribute to our campaigns #reach vs the other media? How they help to balance frequency and avoid waste? what's the contribution to attention and success?
Just a hint... the GTA VI ad trailer was viewed x3 more by the low TV viewers, and got 53% reach on the 18-24 y/o....
Discover the full research here (and remember, FLUZO is the future of crossmedia measurement in 13 countries and counting):
https://lnkd.in/d6_ywY_q
