Sign In

Diego Semprún de Castellane

FLUZO is hiring! -- FLUZO: The future of crossmedia advertising and content measurement.

Diego Semprún de Castellane is the Chief Revenue and Operations Officer at FLUZO, a company specializing in cross-media measurement and analytics. He is recognized as an expert in the Internet market, particularly in measurement and analytical tools, showcasing a strong detail-oriented approach to his work.1

With over 30 years of experience in IT, Internet business, and market research, Semprún has developed a comprehensive understanding of the digital landscape. His professional background includes roles in various aspects of digital media, emphasizing collaboration with industry associations and innovative advertising solutions.1

On LinkedIn, he actively shares insights on topics such as advertising effectiveness and cross-media strategies, further establishing his presence as a thought leader in the field.23

Highlights

Jun 30 · linkedin

What new media like Spotify brings to advertising campaigns? How one advertiser like Renault can understand total net and incremental reach of their crossmedia advertising?

This new case study shows how FLUZO answers both questions, this is the another example of 3 years of collaboration with Spotify, in Spain and internationally.   This new case study demonstrates how you can understand the benefits that Spotify brings to crossmedia campaigns, thanks to our same-to-same #singlesource measurement tech, that enables one single set of comparable data from #TV to Online video and #OTTs, and form #Radio to Spotify.

Thanks to the Spotify team, Juan Tarragona Saiz, Iván Molina García & Marta Peramo Navas, to Netquest & El Departamento de los Investegas, and of course to Susana Ugidos, Alejandra Delgado, Beatriz Navarro, Isabel Castaño, Jessica Pérez Mena, and to all the Renault Group team.

You can get the main insights in this link!

https://lnkd.in/depB9_RD

Jun 12 · linkedin

What's the future of crossmedia #advertising? And how to measure it?

At FLUZO we strongly believe that the future must include as much of the media that supports advertising as possible, and that also means advertising supported #videogames.

The question remains the same: How much ads on videogames contribute to our campaigns #reach vs the other media? How they help to balance frequency and avoid waste? what's the contribution to attention and success?

Just a hint... the GTA VI ad trailer was viewed x3 more by the low TV viewers, and got 53% reach on the 18-24 y/o....

Discover the full research here (and remember, FLUZO is the future of crossmedia measurement in 13 countries and counting):

https://lnkd.in/d6_ywY_q

Related Questions

What are Diego Semprún de Castellane's main responsibilities at FLUZO?
How did Diego Semprún de Castellane transition from Lightcast Consulting to FLUZO?
What are some notable projects Diego Semprún de Castellane has worked on at FLUZO?
How has Diego Semprún de Castellane influenced the Internet market with his expertise?
What are Diego Semprún de Castellane's views on the future of cross-media measurement?
Diego Semprún de Castellane
Diego Semprún de Castellane, photo 1
Diego Semprún de Castellane, photo 2
Add to my network

Location

Madrid, Community of Madrid, Spain