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Dilraj Kaur

Sr. Technical Account Manager @ Samsung Ads - Ex- SiriusXM Media, LG Ads - AdTech

Professional Background

Dilraj Kaur is an accomplished professional with extensive experience in developing and managing strategic business relationships within the audio and video advertising sector. With a strong focus on both demand and supply side operations, Dilraj has adeptly navigated the complexities of advertising partnerships, showcasing her expertise across various disciplines.

Having worked with major brands across diverse sectors such as automotive, entertainment, retail, and consumer packaged goods (CPG), Dilraj has demonstrated her ability to handle large-scale agency work effectively. Her tenure at leading organizations has seen her manage high-stakes partnerships, design innovative publisher products, and successfully monetize advertising inventory.

Dilraj's journey in the advertising industry is notable for her hands-on experience with programmatic ad implementation. She has effectively run and troubleshot digital campaigns, ensuring that the advertising objectives of her clients are met through optimal strategies.

A key element of her professional story includes her oversight of significant supply side relationships and data licensing partnerships, which positions her as a valuable asset in the industry. With a keen eye for detail and an analytical approach, Dilraj has contributed significantly to the organizations she has been part of, driving growth and enhancing collaborative opportunities within the advertising ecosystem.

Education and Achievements

Dilraj earned her Master of Science (M.S.) in Finance from the University of Wyoming, where she developed a robust understanding of financial principles that have enhanced her strategic capabilities in advertising and business management. Prior to her master's, she excelled academically as the valedictorian of her Bachelor of Business Administration (BBA) in Banking and Insurance at Guru Gobind Singh Indraprastha University, underscoring her dedication to academic excellence and her commitment to leveraging education for professional success.

Her academic achievements laid a strong foundation for her career, equipping her with the tools necessary to excel in various roles within the advertising industry. Dilraj's ability to communicate effectively in complex environments, paired with her analytical skills, has allowed her to cultivate strong relationships with both publishers and advertisers.

Notable Skills and Competencies

Dilraj possesses a diverse skill set that includes advanced competencies in various analytical and advertising technologies. She is proficient in using industry-standard tools such as Athena, DOMO, Kibana, Kanban, Grafana, Tableau, and UNIX, which enable her to derive insights from data and enhance performance metrics.

Additionally, her knowledge of digital advertising technologies, including OpenRTB, ads.txt, app-ads.txt, VAST, supply-side platforms (SSPs), demand-side platforms (DSPs), and private marketplace (PMP) deals, positions her as a well-rounded expert in programmatic advertising.

Dilraj has successfully utilized platforms such as Amazon S3, JIRA, Zendesk, Moat, IAS, DCM, Innovid, Beeswax, Sizmek, Brightroll, Appnexus, Pandora, Mediamath, DV360, The Trade Desk, and Amobee in her projects, demonstrating her capacity to navigate the rapidly evolving digital advertising landscape with ease.

Achievements: - Senior Technical Account Manager at Samsung Ads

  • Previously held various roles at SiriusXM, including Senior Technical Account Manager and Technical Account Manager, focusing on North America and LATAM Publisher Partnerships.
  • Played a vital role in the demand partnerships team at LG Ads as a Senior Partner Lead and Partner Manager.
  • Initiated and contributed to data analysis projects at Bright Agrotech, enhancing operational efficiencies.
  • Contributed to academic advancement as a Graduate Teaching Assistant at the University of Wyoming, providing mentorship to aspiring students.

Related Questions

How has Dilraj Kaur's background in finance contributed to her success in the advertising industry?
What strategies has Dilraj Kaur implemented to effectively manage both supply and demand side relationships in advertising?
In what ways has Dilraj Kaur leveraged her technical skills to enhance programmatic ad implementation?
How did Dilraj Kaur transition from her academic role as a Graduate Teaching Assistant to a Senior Technical Account Manager?
What impact has Dilraj Kaur made on the brands she has managed throughout her career in advertising?
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Location

San Francisco Bay Area