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Dinesh Arora

ROI-Driven Growth Marketing Leader | Helping B2C & D2C Brands to Convert Pennies into Dollars | Global Marketing @ BrightChamps

Dinesh Arora is an experienced marketer with 16+ years in the industry, specializing in Digital Marketing and scaling startups from 0-1 to 1-100.

He has a diverse background, starting as an Analytics and product professional at MakeMyTrip & HT Media before transitioning into Digital Marketing, which became his passion.

Throughout his career, Dinesh has worked with notable brands like Angel Broking, Firstcry.com, Zoomcar, GroupM, and Spartan Poker, contributing to building revenue engines for these companies.

Currently, Dinesh serves as the VP of Global Marketing at Brightchamps, a global ed-tech brand, overseeing marketing efforts across multiple regions including India, APAC, US, MEA, and Europe.

With a strong educational foundation including a PGCBM from XLRI Jamshedpur and a Bachelor of Commerce from ISDC, Dinesh brings a wealth of knowledge and expertise in business administration and management to his marketing roles.

He is open to sharing his insights and expertise with fellow marketers and founders interested in topics like customer journey, sustainable growth, and revenue engine setup.

Connect with Dinesh on LinkedIn for further discussions and collaborations.

Highlights

Jun 12 · linkedin

Best Brand to Learn Moment Marketing:

𝗔𝗺𝘂𝗹

Amul doing Moment Marketing decades before this term was ever coined

Some of the best ads:

Jun 11 · linkedin

𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝗨𝗽 𝗕𝗮𝘀𝗶𝗰 𝗔𝗽𝗽 𝗘𝘃𝗲𝗻𝘁𝘀 𝗳𝗼𝗿 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻

Having spoken to multiple marketers, I've discovered a common mistake: many start their app campaigns with the primary goal of optimizing for purchase events. However, this often leads to suboptimal results due to insufficient initial data. Instead, a step-by-step approach from app installs to purchases allows platforms to gather the necessary insights for effective optimization. Here are the essential events you should set up:

𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗦𝘁𝗲𝗽𝘀:

𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗘𝘃𝗲𝗻𝘁𝘀 𝗯𝘆 𝗨𝘀𝗲𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆:

  1. Start with tracking installs, app opens, and user registrations.

  2. Once you gather sufficient data (at least 300 events), move to the next stage like category and product page views.

  3. Gradually implement wishlist additions, cart actions, checkout, and purchase events as user engagement grows.

𝗨𝘀𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀:

  1. Implement events using platforms like Google Analytics for Firebase, Adjust, or AppsFlyer.

  2. Ensure proper integration with your marketing and CRM tools.

𝗠𝗼𝗻𝗶𝘁𝗼𝗿 𝗮𝗻𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲:

  1. Continuously monitor the event data to identify drop-off points and areas for improvement.

  2. Use insights to refine your app and marketing strategies.

Setting up these basic events creates a comprehensive framework for tracking and optimizing the user journey from installation to purchase, ensuring your campaigns are data-driven and effective.

#AppMarketing #CampaignOptimization #DataDriven #MobileApps #DigitalMarketing #UserEngagement #ROI

Dinesh Arora
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Location

Bengaluru, Karnataka, India