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Dionna McPhatter

Entrepreneur - Data - People - Tech

Dionna McPhatter is a prominent entrepreneur and the founder of Nacci, a data-driven marketing consultancy that focuses on leveraging data for social good. She has a strong background in behavioral science and analytics, complemented by her education at the United States Military Academy at West Point, where she earned a Bachelor of Science in Management.13

Professional Background

  • Founder & CEO of Nacci: Since September 2018, McPhatter has led Nacci, which employs patented data storytelling techniques to help brands adopt a "people over profits" approach.124
  • Co-Founder of Supafanatix: She also co-founded this venture in March 2021, which focuses on innovative solutions in the marketplace.1
  • Adjunct Instructor at Cornell Tech: McPhatter has been involved in academia as an instructor since September 2018, sharing her expertise with students.1
  • Previous Roles: Her career includes significant positions such as Head of Data & Analytics at Government Content and Director of Consumer & Market Insights at RB, along with experience at Procter & Gamble.1

Mission and Impact

Dionna McPhatter is dedicated to changing perceptions around data usage. She advocates for using data to enhance human connections and improve societal outcomes. Her work has been recognized in various prestigious publications including Forbes and Fast Company, highlighting her influence in the field of data entrepreneurship.13

McPhatter's approach emphasizes the importance of storytelling in data analysis, aiming to empower brands to connect more authentically with their audiences. Through her leadership at Nacci, she seeks to demonstrate how data can be harnessed not just for profit but for meaningful impact on communities.34

Highlights

Jan 1 · intch.org
Dionna McPhatter - CEO & Founder, Nacci - Intch
Dionna McPhatter - CEO & Founder, Nacci - Intch
Jan 1 · rocketreach.co
Dionna McPhatter Email & Phone Number | Supafanatix Co ...

Related Questions

What inspired Dionna McPhatter to start Nacci?
How does Dionna McPhatter integrate her West Point training into her work at Nacci?
What are some notable projects or clients Dionna McPhatter has worked with at Nacci?
How does Dionna McPhatter's approach to data storytelling differ from traditional data analysis?
What are Dionna McPhatter's future plans for Nacci?
Dionna McPhatter
Dionna McPhatter, photo 1
Dionna McPhatter, photo 2
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Location

New York, New York