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DJ Brinkerhoff

Product and design leader

DJ Brinkerhoff served as Design Director at Parallel Markets, a fintech company specializing in investor onboarding and compliance solutions. His role involved leading product design and strategy, with a focus on user-centric solutions for financial institutions. Key aspects of his work include:

Product Leadership:

  • Spearheaded repositioning efforts to shift the company’s focus from investor accreditation to enterprise identity management (KYB/KYC), unlocking over $1M in new sales.5
  • Collaborated with engineering teams to develop roadmaps that improved user experience and increased sales by 7%.5
  • Championed user-centric strategies for KYC/KYB workflows, reducing dropoff rates by 9% and expanding the total addressable market (TAM).5

Design Contributions:

  • Created a new dashboard that boosted total order value by 9%.5
  • Developed product lifecycle systems to enhance alignment and velocity across teams.5

Background:

  • Brinkerhoff has over 12 years of experience spanning product management, brand building, and interaction design, with a focus on end-to-end experiences.1
  • His tenure at Parallel Markets spanned from May 2022 to March 20245, during which the company was acquired by iCapital in January 2025.24

He transitioned to PayPal’s Global Talent Acquisition Team in September 2024, leading recruitment for engineering and product roles.3

Highlights

Jul 6 · linkedin

2020 has been a lot.

I was laid off last week along with many other incredibly talented people.

So now I'm looking for a new design leadership role, and in the mean time, consulting on strategy, design, product, and brand. 💫

Grateful for any connections or referrals. 🙏 #OpenToWork

Aug 6 · linkedin

The team is growing and I’m hiring again!

This is an exciting time to join, as we just merged brand and product design into a single team that supports the entire customer journey. There’s some exciting stuff ahead. 🙂

Related Questions

What are some of DJ Brinkerhoff's most notable projects at Parallel Markets?
How has DJ Brinkerhoff's leadership style impacted the team at Parallel Markets?
What are the main challenges DJ Brinkerhoff has faced in his role at Parallel Markets?
How does DJ Brinkerhoff's multidisciplinary background influence his design approach?
What future projects is DJ Brinkerhoff planning at Parallel Markets?
DJ Brinkerhoff
DJ Brinkerhoff, photo 1
DJ Brinkerhoff, photo 2
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Location

Austin, Texas Metropolitan Area