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Dominic Tancredi

CEO | Design and implement digital solutions to transform your business | Over 500 clients such as Bloomberg, Samsung, NBA and more

Dominic Tancredi is a seasoned digital expert with over 18 years of experience, who has worked with major companies like Hearst Communications, Turner Broadcasting, and Coca-Cola.

Having explored domains such as Blockchain, Augmented Reality, and Virtual Reality, he co-founded a digital product agency, Dom & Tom, with a mission to assist organizations in successful digital transformations.

At Dom & Tom, he emphasizes the importance of clearing technical and design hurdles, shaping product roadmaps, and delivering strategic milestones.

With a background in Computer Science and Fine Arts, Dominic Tancredi brings a unique blend of technical expertise and creative vision to his projects.

As the former CEO of Dom & Tom, he champions digital product methodologies and services with a focus on doing good and being good.

His educational background includes a Bachelor of Science in Computer Science and a Bachelor of Fine Arts in Theatre from Loyola University Chicago.

He has held key roles like Senior Web Application Developer and Associate Director of Production at Tag Worldwide, and Web Developer and Technical Lead at Square 360.

Dominic Tancredi exemplifies expertise in driving digital results and fostering long-term client relationships to unlock digital possibilities across various industries.

Highlights

Jun 14 · linkedin

What does product development have to do with the theater?

I’m a former theater guy, and a 20-year veteran of the digital product development space. They have more in common than you think.

With both product design and development and the theater, you’re building an immersive world for your users or audiences to inhabit. For the experience to work, it needs to be cohesive, considered, and consistent. And ideally, it needs to make a connection to them - catharsis.

In other words, they both need to tell a clear story to be successful.

I recently saw a kickass play that achieved this perfectly: "An Enemy of the People." by Henrik Ibsen. This powerful drama, set in Scandinavia, revolves around a man who uncovers a serious issue with his town’s water supply. I was familiar with the story, having performed in this play during my student days in Chicago - though I'm more of a Strindberg, "The Ghost Sonata" man myself.

What makes this production truly immersive is its approach to audience interaction. [Spoilers] In a pivotal scene, there’s a town hall meeting about water quality. In a creative twist, a bar is lowered from the ceiling, and the audience is invited to step onto the stage, order a drink—water or akvavit, a traditional Scandinavian liquor—and join the town’s discourse. For a few moments, you're not just watching the play; you're part of it. This blend of engagement and entertainment creates a memorable, enriching experience that parallels the very best in product design.

Effective digital products craft immersive universes where users feel genuinely valued and supported.

On the other hand, think about how it feels to hear a cell phone going off in the theater. You’re ripped out of the experience, jerked back into reality.

A bad in-product experience - like a slow load time, inaccurate or inconsistent results, bad design - does the same thing to your users. It jolts them out of the experience you’ve worked so hard to try to build and makes them lose trust in your product.

You don’t want to do that to your user.

At Dom & Tom, we’ll help you make sure you don’t.

Learn more in my recent blog: https://lnkd.in/gaES8HZv

🤖

Mar 26 · linkedin

Jacob Ablowitz, Josiah Haswell, and I will be speaking about Government Contract next Monday, April 1st if anyone wants to listen in.

J & J are super knowledgeable in the space. We're having a beard-off 😝

Dominic Tancredi
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Location

New York, New York, United States