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Don Heretic™

Original thinking for boosting your sales • Custom sales training, keynote speeches, and coaching

Don Cooper, known as The Sales Heretic™, is a prominent sales trainer, speaker, and coach based in the Denver Metropolitan Area. He specializes in providing innovative and customized sales training programs that aim to help sales teams exceed their goals through practical and original strategies. With over two decades of experience in sales, marketing, and customer service, Cooper has developed a reputation for his engaging presentations and effective training methodologies that challenge conventional sales wisdom.

Professional Background

  • Founder of The Sales Heretic™: Don Cooper launched his independent sales training business in 2001 after a career that included roles as a sales trainer and speaker for various organizations. His approach emphasizes breaking away from traditional sales clichés and focusing on actionable techniques tailored to specific industries and challenges .14
  • Keynote Speaker: He is also known for delivering dynamic keynote speeches that resonate with audiences, often incorporating humor and real-world insights into his presentations .13 His topics include "The Myth of Price," "Five Keys to Selling in Tough Times," and "The Physics of Closing" .46

Philosophy and Approach

Cooper's philosophy revolves around the idea that many existing sales strategies are outdated or ineffective. He encourages salespeople to abandon clichéd advice and instead focus on practical tactics that can lead to immediate results. His programs are designed to be highly interactive, ensuring participants leave with usable skills they can apply right away .14

Personal Journey

Don's journey into sales began in middle school when he sold candy to classmates. Despite facing personal challenges, including an abusive upbringing, he developed his social skills through speech and debate. This background laid the foundation for his later success in sales training .3

Online Presence

Cooper is active on social media, particularly Twitter, where he shares insights on sales strategies and engages with a community of followers interested in improving their sales skills .2 His LinkedIn profile further highlights his expertise and offers resources for those looking to enhance their sales techniques .45

In summary, Don Cooper—The Sales Heretic™—is recognized for his unique approach to sales training that prioritizes innovative thinking over traditional methods, making him a sought-after resource for organizations looking to boost their sales performance.

Highlights

EXPERIENCE 180 | A Candid Conversation with a Sales Heretic
EXPERIENCE 180 | A Candid Conversation with a Sales Heretic
Feb 5 · aaespeakers.com
Don Cooper | Keynote Speaker | AAE Speakers Bureau
Feb 2 · doncooper.com
Don Cooper, The Sales Heretic
Dec 28 · zendesk.de
55 sales pros to follow on Twitter - Zendesk

Related Questions

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What is the "Myth of Price" workshop about?
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Location

Davenport, Florida, United States