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Doug Choy

Programmatic AdTech, Connected TV (CTV), Digital Out-of-Home DOOH, Audio, Mobile

Doug Choy is currently the General Manager of Inventory Development for North Asia at The Trade Desk, a position he has held since April 2023.6 Prior to this role, he served as the Senior Director of Inventory Partnerships at the same company.4 Choy has been involved in the advertising technology sector, particularly focusing on the Chinese market.

In 2018, while working as the head of inventory partnership at North Asia for The Trade Desk, Choy emphasized the importance of the Chinese market for the company's growth. He highlighted China's rapid development in the mobile internet sector and the opportunities it presented for global advertisers.1

Choy has a background in engineering and program management, as indicated by his previous experience at Skyhigh Networks.2 He is based in Hong Kong and has been actively involved in The Trade Desk's partnerships with major Chinese media platforms like Baidu Exchange Services, iQiyi, Tencent Social Ads, and Youku.16

On professional platforms, Choy shares insights about the advertising industry and occasionally posts about job opportunities at The Trade Desk.35 His LinkedIn profile username is indeed "dougchoy".6

Highlights

Jul 27 · linkedin

Watching the #olympics today on MyTV Super Limited on demand whenever where-ever I want. Thank you TVB (Television Broadcasts Limited) for bringing this first time ever programmatic partnership together with The Trade Desk. Glad that our global clients now have access to the most premium live sports event in the world in Hong Kong.

Jun 11 · linkedin

I’m happy to share that I’ve obtained a new certification: The Trade Desk Edge Academy: Trading Essentials: Kokai from The Trade Desk!

Related Questions

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How has Doug Choy contributed to The Trade Desk's growth in China?
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What is Doug Choy's background before joining The Trade Desk?
Doug Choy
Doug Choy, photo 1
Doug Choy, photo 2
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Location

Hong Kong, Hong Kong SAR