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Dr. Augustine Fou

FouAnalytics - "see Fou yourself" with better analytics

Dr. Augustine Fou is a prominent figure in digital marketing and cybersecurity, with over 25 years of experience in the field.15 He is currently an independent cybersecurity and ad fraud investigator, helping clients identify and remove fraud impacting their marketing campaigns.3

Dr. Fou holds several key positions:

  1. Founder of FouAnalytics, an online platform for better analytics in media companies.24
  2. Expert Witness in Cybersecurity and Digital Marketing at Gerson Lehrman Group since 2007.5
  3. Owner of Marketing Science Consulting Group, Inc. since 2000.5

His educational background includes:

  • Ph.D. in Materials Science & Engineering from MIT, which he obtained at the age of 23.1

Dr. Fou's professional experience includes:

  • Chief Marketing Science Officer at the Advertising Research Foundation.1
  • Group Chief Digital Officer at Omnicom's Healthcare Consultancy Group.15
  • SVP, Digital Strategy Lead at McCann Worldgroup/MRM Worldwide.3

He has also taught digital marketing at NYU's School of Continuing and Professional Studies and Rutgers University's Center for Management Development.35

Dr. Fou is known for his work in ad fraud investigation and digital strategy. He helps clients create integrated marketing campaigns, assess their performance, and increase the productivity of their ads while detecting and mitigating ad fraud and waste.5

Highlights

Sep 13 · linkedin

friendly reminder, if it's DECLARED, it's easily falsified. Can you rely on bad guys to NOT lie? Obvs not.

corollary -- if you can't measure it, you shouldn't buy it (ahem, video ads)

Declared vs Detected -- Why Javascript Detection Tags are Crucial - https://lnkd.in/eZysnAQz

Sep 12 · linkedin

Where did your ad load on-screen? "see Fou yourself" with FouAnalytics

Related Questions

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Dr. Augustine Fou
Dr. Augustine Fou, photo 1
Dr. Augustine Fou, photo 2
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Location

New York, New York, United States