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Dr Timothy Astandu

CEO and Co-Founder at Populix

Dr Timothy Astandu is the Co-Founder and CEO of Populix, a consumer insights platform based in Jakarta, Indonesia.1 He founded the company in 2018 with the goal of disrupting and innovating the research industry by making research cheaper, faster, and better.13

Dr Astandu has an impressive academic background:

  • Bachelor of Science in Human Resources Management from The London School of Economics and Political Science (LSE)
  • Master of Science in Modern Chinese Studies from the University of Oxford
  • Master of Philosophy in Innovation, Strategy, and Organisation from the University of Cambridge
  • Doctor of Philosophy (PhD) in Leadership and Management Studies from the University of Cambridge1

In addition to his role at Populix, Dr Astandu:

  • Served as an External Lecturer at WHU Otto Beisheim Business School in Dusseldorf, Germany from 2017 to 20191
  • Is an avid traveler, having visited over 120 countries and becoming the youngest Indonesian inducted into the Travelers' Century Club1
  • Has a significant social media presence with over 200,000 followers on Instagram, where he documents his travels14

Under his leadership, Populix has grown significantly:

  • In its first year, the company served some of Indonesia's biggest companies and conducted research for prestigious universities globally1
  • As of 2025, Populix has over 400,000 respondents across Indonesia and has expanded its services to include various research solutions26
  • The company has secured multiple rounds of funding, including a Series A round5

Dr Astandu's approach to building Populix emphasizes persistence, consistency, and leveraging technology to transform manual processes into efficient, scalable solutions.3

Related Questions

What inspired Dr. Timothy Astandu to start Populix?
How has Populix disrupted the traditional research industry?
What are some of the biggest challenges Dr. Astandu has faced as a startup CEO?
How does Populix ensure the accuracy and reliability of its consumer insights?
What unique strategies does Populix use to gather data from diverse regions?
Dr Timothy Astandu
Dr Timothy Astandu, photo 1
Dr Timothy Astandu, photo 2
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Location

Jakarta, Jakarta, Indonesia