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Eadie Kelly
Director of Merchandising at The Wig Company
Professional Background
Eadie Kelly brings over two decades of proven executive experience to the retail and merchandising industries. Her career is distinguished by remarkable accomplishments in driving growth and profitability, underpinned by a strong foundation in strategic leadership, product development, and business transformation. Eadie's extensive background includes significant roles with major retail and wholesale organizations, as well as in the fast-evolving Ecommerce and catalog sectors. Throughout her professional journey, she has consistently demonstrated an ability to exceed bottom-line objectives while growing sales revenues, profitability, and market share for her respective companies.
Eadie’s impressive portfolio features key positions such as Director of Merchandising at The Wig Company, where she played a pivotal role in shaping the merchandising strategy and executing successful product assortments. Prior to this, Eadie served as the Senior Buyer of Hosiery at Sears Canada, where she honed her skills in product development and sourcing. Her experience also includes being the Men's and Boy's Buyer at Dollar General, where she developed and executed merchandising strategies that drove customer engagement and increased sales. Her role as Merchandise Manager at Carole Hochman Design Group saw Eadie further expand her expertise in creating compelling product lines that resonate with target audiences.
In her capacity as Vice President of DMM at Hanover Direct, Eadie cultivated strong relationships with key stakeholders while overseeing significant aspects of product assortment planning and retail merchandising strategy. Her work at I. Spiewak & Sons as Director of Merchandising was instrumental in optimizing their supply chain and developing lucrative branding strategies. Furthermore, Eadie was the Director of Product Development at Montgomery Ward, where her strategic insight contributed to the company’s innovative product offerings.
Throughout her career, Eadie has been known as an effective leader with a motivational management style. She has a unique ability to foster teamwork and build high-performing teams, often taking on the role of coach and mentor to buying teams and product managers. This leadership quality has been paramount in her roles, as she inspires associates to deliver exceptional results.
Education and Achievements
Eadie Kelly studied English at Fordham University, where she developed strong communication skills and a refined ability to convey complex ideas effectively across various levels of an organization. Her educational background has contributed significantly to her success in the retail industry, equipping her with analytical and creative thinking abilities essential for product development and marketing strategies.
In addition to her extensive industry experience, Eadie's specialty areas underscore her broad expertise. She excels in sourcing, production, product development, and merchandising, with a keen focus on retail merchandising strategy and execution. Eadie's proficiency in new business development has paved the way for numerous successful initiatives, while her strategic approach to process improvement has led to enhanced efficiencies across her organizations.
Eadie's specialization in private brand and national brand management showcases her versatility and ability to navigate complex retail landscapes. Her effective supply chain and replenishment strategies have significantly contributed to organizational success, allowing companies to meet consumer demand while optimizing inventory levels. Eadie's commitment to efficiency and excellence in product assortment planning is evident in her successful track record of aligning merchandise with customer preferences and market trends.
Achievements
- Eadie Kelly has successfully driven substantial sales revenue increases and market share growth across various roles in her career, demonstrating her impactful leadership in retail spaces.
- As Director of Merchandising at The Wig Company, Eadie implemented innovative merchandising strategies that substantially improved overall product visibility and customer engagement.
- While at Sears Canada, she expertly managed the Hosiery category, resulting in enhanced product offerings and operational efficiencies that positively impacted the bottom line.
- Eadie's strategic initiatives at Dollar General as the Men's and Boy's Buyer led to the successful execution of a comprehensive merchandising plan that resonated with customers and improved sales figures significantly.
- Her leadership at the Carole Hochman Design Group as Merchandise Manager resulted in the successful launch of various product lines that received excellent customer feedback and market reception.
- Eadie's tenure at Hanover Direct as Vice President of DMM was marked by significant enhancements in brand management and product development processes, driving notable improvements in sales performance and customer loyalty.
- As Director of Merchandising at I. Spiewak & Sons, Eadie's strategic merchandising approach not only improved brand visibility but also reinforced the company’s market presence through impactful product offerings.
- Eadie has effectively coached and mentored many buying teams and product managers throughout her career, empowering them to achieve high performance and continuous growth.
In conclusion, Eadie Kelly's background epitomizes a commitment to excellence within the retail industry. Her strategic vision, empathy towards team-building, and dedication to product development and merchandising make her a transformative leader. Eadie's successful track record in improving sales performance, driving business transformation, and fostering an exceptional team culture are testaments to her skills and dedication. As the retail landscape continues to evolve, Eadie is well-positioned to contribute significantly to any organizations she collaborates with, ensuring that they remain competitive and successful in an ever-changing market.
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.