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Ed Ceballos

Leading B2B Organizations to Accelerate Growth Through Partnerships and Smarter GTM Models

Ed Ceballos is a professional who specializes in Service Innovation, Growth Acceleration, and digital-first customer experiences. With a background in Business Administration and Computer Sciences, he brings an entrepreneurial approach to startups and corporations. His expertise spans across Growth Marketing, Sales, Go-to-Market strategies, SaaS, Strategic Partnerships, Lean Startup methodology, Design Thinking, Marketing Automation, B2B, Fintech, Healthcare, and Manufacturing. Ed is known as a Team Builder with a keen focus on Demand Generation, Funnels, Machine Learning, Analytics, Data-center solutions, Networking, and Core Business Apps.

Highlights

Mar 14 · linkedin

Are you able to find “The simplicity on the other side of complexity” in partnerships?

I’ve operated and led partnerships on the consulting, ISV, SI and vendor sides. And I can tell you there are gazillion of combined reasons why partnership programs fail to takeoff, or don't grow fast enough, or scale.

When it comes to a multibillion dollar company, it is almost inevitable. But for any SaaS company under $250M, it is inexcusable. From complex application process to pompous portals, many teams fall prey to the idea that value will be created through these unnecessary complications.

Why not start where utility and simplicity intersect?

That is why I love the work Remy Swopes has led for 2+ years together with our Sales and the Customer Success teams, driving growth through our Referral Program.

Remy Swopes and co. excel by:

-Leveraging the network effect, starting with the people who love and trust you more - your users in existing clients.

-Creating value beyond payout - giving partners the opportunity to benefit from exclusive opportunities

-Scale by including everyone - every colleague drives new relationships

Everflow - Partner Marketing Platform's Referral Program is the foundation for where most of partner relationships start. As such, it is an integral part of our culture. Relationships here can later evolve to a Certified Agency, Technology partner, or Publisher in our marketplace.

Simple. Scalable.

Want to learn more about how we thrive through referral partnerships (and how your company can as well)?

Click below to access the white paper Tony Cohn put together along with the input of partners and industry leaders such as Jared Fuller, Asher Mathew, Adam Glazer, Danielle Brockmeyer and others.

Oct 6 · linkedin

🎉 Big News! 🎉

Ringba and Everflow - Partner Marketing Platform have entered into a Strategic Partnership that's set to define a new gold standard in performance marketing operations.

Together, we have launched an integration with cross-platform support for our wide variety of agency, media buyer, affiliate network, and leadgen clients.

What does this announcement mean for them? Our joint clients will enjoy unified insights and streamlined operations for both click and pay-per-call campaigns through unified tracking, attribution, analytics, and media buying. 🚀

I'm very excited to see this partnership materialize through the joint work with Adam Young, Jenny Parrish, Taaron Gorbahn and the rest of the amazing Ringba team.

Press release: https://lnkd.in/eHqBfUaP

#Ringba #Everflow #LeadGen #StrategicPartnership

Ed Ceballos
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Location

Greater Orlando