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Ed Gandia

Business coach for established writers, copywriters and marketing strategists - Retired freelance copywriter who's actually DONE what I'll teach you

Ed Gandia is a revenue growth specialist who collaborates with established coaches and course creators to identify and maximize hidden income streams within their businesses.

Through his Breakthrough Action Plan engagement, Ed focuses on achieving quick, 10% increases in monthly revenue for clients without the need for additional tools or platforms.

His expertise lies in enhancing three key areas: converting prospects into leads, leads into customers, and customers into repeat clients, providing clarity, focus, and tangible results through actionable plans.

Ed's target clientele comprises successful coaches and course creators with a minimum annual revenue of $100k from coaching and online courses, possessing an email list of at least 2,500 prospects, and utilizing marketing automation systems like Infusionsoft, Active Campaign, Kajabi, Convertkit, or premium MailChimp plans.

He values clients who are open to learning, collaborative, and prepared to enhance their existing assets for mutual success.

Ed Gandia's professional background includes roles as the Founder and President of Business Coach & Strategist for Freelance Writers & Copywriters at High-Income Business Writing, Revenue Growth Specialist for Consulting Firms at edgandia.com, Founder of Ed Gandia Copywriting, Senior Account Executive at Constructware, Account Executive at CompuCom, Sales Executive at Ferguson Enterprises, and Co-op at City of Lakeland. He holds a B.A from the University of South Florida.

To explore revenue-generating opportunities in your business with Ed Gandia, visit his website at http://edgandia.com/contact.

Highlights

Jul 10 · linkedin

For many creative professionals, prospecting is like changing a diaper full of poop. (Your baby's diaper, that is.)

Before you had kids, you found the idea of cleaning and wiping poop utterly disgusting. But after a few weeks of changing diapers on your newborn baby, you get used to it.

Nothing grosses you out anymore. You're too tired. Stressed. Numb.

Now it's just poop. No emotion.

I remember how disgusting those first few diapers were. I couldn't even look at them.

But with time and practice, every new diaper was just another day in paradise.

Leaky diaper? No problem.

The wipe tore and the poop got all over your hands? That's OK. I'll wash my hands when I'm done.

It ran up his back and got all over his clothes and the crib sheets? Ha ha, how funny! I'll throw it all in the washer. All good.

Yes, prospecting can suck if you're not used to it. But once you get going and turn into a habit, it's just part of your week.

You don't think about it. You don't get emotionally involved. You just do it.

And if you feel the need, you wash your hands when you're done.

Don't put it off just because you think it smells bad. This is part of what you signed up for when you chose self-employment.

Let's get to work.

#FreelanceLife #PoopProspecting #ThankGodTheyreOutOfDiapers

Jun 13 · linkedin

Freelancers and solopreneurs: You know what skill matters more than ever?     Discernment.   Being very perceptive. Trusting your intuition. And having good judgement.   Here’s just one example of where this comes in handy.   Qualifying prospects is important. So is knowing what questions to ask and understanding your ideal client avatar.   But most important of all is having the discernment to know which prospect is going to work out well ... and which one won’t.   So here’s the thing. You can ask two prospects the same set of questions. And you can get the same answers from each.   But one prospect will feel a bit “off” while the other one will feel right.   That’s why as much as I know it’s understandable to start a conversation over email, there’s nothing like a phone or Zoom conversation to get a feel for a prospect.   I’ve pursued plenty of prospects over the years who looked great on paper but who were miserable people to work with.   I’m sure you have too.   So yes, ask the right questions. But also take the time to read between the lines ... and trust your gut.   Don’t discount your sixth sense. Because it’s probably right.

#SolopreneurLife #BusinessInsight #TrustYourGut

Ed Gandia
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Location

Atlanta Metropolitan Area