Suggestions
Ed Little
Brand Strategist at Otherway
Ed Little is a brand strategist and entrepreneur with a diverse background in the creative industry. He graduated from university in 2015 with a BA in Politics and Sociology.1 After graduation, Ed gained experience through various roles:
- He participated in a creative accelerator program, which exposed him to startups and consultants.1
- He worked with independent brand strategist Tim Watson for about 1.5 years.1
- Ed joined OTHERWAY as a junior strategist, where he spent four years learning from experienced mentors.13
- He worked at Koto for 1.5 years as a Brand Strategist.2
- Currently, Ed is a partner and strategic director at Regular Practice, a London-based design studio.14
In addition to his professional roles, Ed is the founder and host of the "People Doing Things" podcast, which focuses on inspiring entrepreneurs and their journeys.2 He is known for his approach to brand strategy, emphasizing simplicity, effectiveness, and alignment with business objectives.2
Highlights
The subject of death ain’t easy but legacy more so. What will you leave behind?
In 2022, death-tech startup Guardian Angel, founded by Sam Grice, was bought by Octopus. A move that would extend their remit into the life planning arena, after a series of other life stage acquisitions in financial coaching and investing.
Partnering with Sonder & Tell, this was an opportunity to reframe the way society perceives death and, by proxy, life as well. About time too. In the UK, a staggering 63% don’t have a will in place. The solution: ‘what if we treated death as conversation, not a full stop’. This strategic insight led to a visual and verbal system that mirrored the often unspoken questions we have around death. Opening up the conversation rather than closing it down.
For Regular Practice this meant a combination of working with Octopus’s master-brand assets while combining them with the essence and humanesss associated with Guardian Angel’s heart and soul. Gradients that show the range of human emotion surrounding death. A motion system that’s inviting and warm. Type that’s straight-forward and honest. Imagery that portrays memories - both faded and real.
See here to read the whole story by Creative Review courtesy of Aimée McLaughlin or message me for the PDF. https://lnkd.in/gAQGHZkE
A big thank you to the team and our creative partners for inviting us on the journey with them.
Octopus Legacy Sam Grice Eliza Elliott
Sonder & Tell Emily Ames Kelli Corney Alyssa Babaran 🔌 Allie Impey
RP Team Tom Finn Kristoffer Soelling Christopher Winter Maia Parsons Megan Ricca
