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Ed Parkin

Unlocking scale for ambitious hospitality brands 🍽️

Ed Parkin has a diverse professional background, transitioning from a Greengrocer to a Medical Scientist and eventually becoming a successful SaaS Account Executive.

With six years of experience in new business sales across various tech start-ups ranging from pre-seed to Series D stages, Ed excels in developing client relationships, problem-solving, and forging strategic partnerships.

He holds a Bachelor's Degree in Medical Sciences from the University of Leeds and completed his high school education at Bedford School and Ousedale School, focusing on Mathematics, Biology, and Chemistry.

His previous roles include Business Development Manager at Vita Mojo, GTM at Hyphen, Enterprise & Mid-Market Account Executive at Attest, and Account Executive and Sales Development Representative at Hired, Inc.

Prior to his tech career, Ed worked as a Clinical Study Coordinator at Cancer Research UK (CRUK), served as a Community Rugby Coach at Northampton Saints, and gained experience through a Work Shadowing Placement at Northampton General Hospital NHS Trust.

Highlights

Apr 12 · linkedin

Bouncing off the walls at the Truman Brewery today for #LondonCoffeeFestival ☕️🫨

If you’re around, come and say hi & see how brands like GAIL's Bakery and Black Sheep Coffee have evolved their digital ordering & operations with Vita Mojo & our good friends Nory 🤝

#LondonCoffeeFestival #LCF #Coffee #HospitalityTech

Dec 20 · linkedin

QSR Media UK reported last week that 44% of Brits opted not to dine out this festive season because of financial pressures & nearly half of the younger demographic (18-34 y/o) have been dipping into their savings to fund social events. 🤯

To minimise the impact of reduced consumer spending, 1 in 4 businesses in the UK's food service sector raised prices in December which seems like a natural response, but arguably raises the barrier to attract more customers.🫰

Feels like an appropriate time to re-circulate 3 ways to fuel hospitality growth during tough times ♻️

📍Create an omnichannel customer experience 📏 Measure and learn from change 🫂 Unlock human-centric customer service with a tech-enabled operational flow

Vita Mojo

#consumerspending #QSR #restaurant #ordermanagement #customerexperience

Ed Parkin
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Location

London, England, United Kingdom