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Edoardo Moreni 🇺🇦
Co-Founder & CEO @ Emma. Hiring marketers! 🚀🌕
Edoardo Moreni 🇺🇦 is the Co-Founder and CEO of Emma Technologies LTD., a financial technology company based in London, England.1 He founded Emma in July 2017 with the mission to empower millions of people to live a better and more fulfilling financial life.1
Edoardo holds a Master of Engineering in Computer Science from The University of Manchester, where he graduated with First Class honors in 2016.1 Prior to founding Emma, he won several awards, including the William Hill Sponsor Prize at TechCrunch Disrupt London in December 2015 for developing a React Native app called IFBet that automates betting.1
Emma Technologies LTD. is registered as a private limited company in the UK, incorporated on January 23, 2017.25 The company develops a financial management app called Emma, which Edoardo describes as a "fitness app for money".6 Emma aims to be an independent financial adviser, helping users manage their finances, avoid overdrafts, find and cancel subscriptions, and track debt.3
Under Edoardo's leadership, Emma has secured funding from notable investors, including Kima Ventures and Aglaé Ventures, as well as several angel investors.1 The company has been expanding its services, recently moving into investments based on user demand.4
Edoardo is known for his focus on product development and user feedback. He emphasizes the importance of understanding financial data and constantly improving the app based on user requests.6 As of 2025, Emma continues to grow, staying true to its mission of helping people take charge of their financial future.7

