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Eli Weiss
VP Retention Advocacy at Yotpo. Building the future of Customer Retention. 👨💻 🦩Ex Jones Road Beauty, OLIPOP
Professional Background
Eli Weiss is a dynamic professional in the realm of customer experience and retention, renowned for his extensive background in building and operating early-stage startups. Over the past decade, Eli has demonstrated a remarkable ability to drive customer-centric strategies, enhancing user satisfaction and loyalty across various direct-to-consumer (DTC) brands. His journey through different roles has granted him a wealth of knowledge and insights, particularly at well-known companies such as Jones Road Beauty and OLIPOP.
Transitioning from brand building to focusing on technology, Eli recently took on a pivotal role at Yotpo, where he leverages his expertise to innovate and shape the future of customer retention solutions. His work is crucial in helping brands understand their customers better and retain them in a competitive landscape. Eli is passionate about the intersection of customer experience and technology, making him a driving force in the industry.
Education and Achievements
Eli's career is not only defined by his roles but also by his commitment to learning and growth. Although specific educational details are not disclosed, his extensive experience across multiple organizations underscores his dedication to mastery in customer experience. Notably, he has held significant positions that highlight his expertise, including serving as the VP of Retention Advocacy at Yotpo, where he played a critical role in enhancing customer retention frameworks.
His investment in the future of customer experience is also reflected in his work as an angel investor at companies like Portless and Huron. His role as a strategic advisor at PrettyDamnQuick showcases his ability to guide startups in establishing robust customer retention strategies. Eli’s focus on collaboration as a former ambassador at Gorgias cements his role as an influential figure within the customer experience community.
Achievements
Achievements
Throughout his career, Eli Weiss has made notable achievements that mark his influence in the customer experience domain. As the Senior Director of Customer Experience & Retention at Jones Road Beauty, he was instrumental in creating strategies that significantly improved customer engagement. His ability to watch the trends and adapt to customer needs has made him a sought-after leader in building loyalty for brands.
Eli's role as Director of Customer Experience at OLIPOP PBC further established his reputation, allowing him to refine operational excellence while ensuring that customer feedback was prioritized in product development. His early experiences at FUGU Luggage, where he climbed from Customer Experience Associate to Director of Customer Experience, Operations, and Business Development, are a testament to his hands-on approach and commitment to nurturing customer relationships.
Eli is also known for his entrepreneurial spirit, having co-founded Sayar Care and initiating the community-driven platform CX Friends, which connects customer experience enthusiasts and professionals. His passion for mentorship and guidance has made significant contributions to the growth of emerging brands in the DTC space.
Global Impact
Eli’s professional journey spans 36 countries, underlining his global outlook and versatility in understanding diverse customer bases across the world. This international experience equips him with unique perspectives on cultural nuances and how they intersect with customer engagement and retention strategies. His travels highlight the importance of adapting customer service approaches to meet the needs of various demographics, making him an invaluable asset to any organization he joins.
Highlights
In the last few weeks, I have chatted with Retention folks from legendary brands and have learned that as Taylor Holiday shared recently, it really is a tale of two cities.
But even amongst the brands crushing it, there are so many “best practices” that are working for some brands and doing quite the opposite for others.
I’ve long believed that “best practices” are often just another way for gurus to shill courses, promising a one-size-fits-all solution that simply doesn’t exist.
Because the truth is, when it comes to retention, there are very few rules that apply to everyone.
Today, I want to share some real-world examples that show why there’s no universal playbook for retention—and why sometimes, breaking the so-called rules might just be the smartest move you can make (if you can strategically test into it.)
Brought to you by Revenue Roll 💚
What if you could generate 55% more abandoned cart revenue at no added cost? 👀
Here’s the thing: abandoned cart flows are an absolute powerhouse.
They’re driving the highest revenue per recipient ($3.65) and have the best conversion rate (3.33%) across all email flows.
The revenue per send ($7.92!) is even higher for SMS flows.
Meanwhile, browse abandonment flows? They’re still pulling in an RPR of $1.07 and converting at rates 10x higher than your standard email campaigns—not to mention a $3.51 RPS for SMS flows.
Bottom line—when customers view products or add products to their cart, they're almost there—they just need a little push.
But then, “Safari ITP” enters the chat.
If you're like most brands, you’ve noticed that Safari’s Intelligent Tracking Prevention (ITP) is making it tougher to recognize returning users after 7 days.
This means your marketing funnels reset every week. New profiles get created, which basically means:
- Your customers who abandoned carts or checkouts aren’t getting those crucial follow-up emails.
- And yeah, that's a lot of potential revenue just slipping away without you even knowing.
Now, here's where things get interesting.
Hundreds of brands have been solving this with Black Crow AI's “Smart-ID” feature. It's just one component of their really impressive Email & SMS Growth Pack.
Essentially, it lets you identify 100% of your returning visitors using your first-party data, which is exactly how Apple wants it done.
And guess what? If you're on Shopify and do more than $2M in revenue annually, you can now get Smart ID for free!
No gimmicks, just a straightforward way to stop leaving money on the table and start getting more out of your existing traffic.
If you're already using a different identity resolution vendor, now might be the time to make the switch. Either way, Black Crow handles all of the setup (again, at no cost), so there's really no reason to wait.
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