Suggestions
Elizabeth Buchanan
President | CEO | Founder | Board member | CCO
Elizabeth Buchanan is a seasoned technology and business leader with extensive experience in digital marketing, e-commerce, and business transformation. She currently holds several prominent positions:
Current Roles
-
Chief Commercial Officer at Rokt: Buchanan has been serving in this role since June 2018, based in the Greater New York City Area.1
-
Non Executive Director at S4 Capital Group: She has held this position since June 2019.1
-
Board Member at Vital Voices Global Partnership: Buchanan has been on the board since November 2017.1
Professional Background
Elizabeth Buchanan has a diverse and impressive career history spanning over 25 years in the digital and marketing industries:
-
OMD Worldwide: Served as President, Global Transformation & CMO from January 2017 to May 2018.1
-
ROKT: Previously worked as Executive Director from December 2012 to July 2015.1
-
The White Agency: Co-founder and CEO from 2003 to 2007.1
-
Macquarie Group: Head of eMarketing from 2001 to 2003.1
-
Yahoo: Head of Marketing Services from 1997 to 2001.1
Education
Buchanan holds a Bachelor of Arts & Bachelor of Law (BALLB) from Macquarie University, which she completed in 1994.1
Expertise and Influence
Elizabeth Buchanan is known for her expertise in:
- E-commerce marketing technology
- Digital experience optimization
- Business transformation
- Gender and racial pay equality in the workplace
- Board leadership
She has been featured in industry podcasts, sharing insights on scaling companies across multiple continents, implementing systemic gender and racial pay equality, and maximizing transaction value in e-commerce.23
Elizabeth Buchanan's LinkedIn username is indeed elizbuchanan, as mentioned in the query.1
Highlights
My morning today 🙃
#1 - Walked the puppies at 445am as we needed to get on the road by 530am. (Feeling lucky to be waking up at our beach house in Massachusetts). #2 - Northeastern University Boston, student and parent orientation day one with my daughter Charlotte Joyce who starts there in the fall (yay Charlotte!). #3 - Daughter Sophie's 6 monthly intensive heart check up at Boston Children's Hospital, starting with an MRI. Very convenient that Northeastern & Sophie's hospital are minutes apart (phew!). #4 - Sending out the CEO Report for the week from my laptop as I juggle my committments in Boston, because... #5 - Im Acting CEO while Bruce Buchanan is bike riding in Europe with his dad Denis and our son Baxter, 3 generations of Buchanan boys.
Next stop, Tuesday! The juggle is real 🤹🏻♀️
(And a big thank you to the amazing GTM leaders at Rokt who make it possible for me to juggle all that I do)
Some fun weekend viewing 👀
Bruce Buchanan & Christian Horner OBE Vs Max & Checo
