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Elizabeth Buchanan

President | CEO | Founder | Board member | CCO

Elizabeth Buchanan is a seasoned technology and business leader with extensive experience in digital marketing, e-commerce, and business transformation. She currently holds several prominent positions:

Current Roles

  • Chief Commercial Officer at Rokt: Buchanan has been serving in this role since June 2018, based in the Greater New York City Area.1

  • Non Executive Director at S4 Capital Group: She has held this position since June 2019.1

  • Board Member at Vital Voices Global Partnership: Buchanan has been on the board since November 2017.1

Professional Background

Elizabeth Buchanan has a diverse and impressive career history spanning over 25 years in the digital and marketing industries:

  • OMD Worldwide: Served as President, Global Transformation & CMO from January 2017 to May 2018.1

  • ROKT: Previously worked as Executive Director from December 2012 to July 2015.1

  • The White Agency: Co-founder and CEO from 2003 to 2007.1

  • Macquarie Group: Head of eMarketing from 2001 to 2003.1

  • Yahoo: Head of Marketing Services from 1997 to 2001.1

Education

Buchanan holds a Bachelor of Arts & Bachelor of Law (BALLB) from Macquarie University, which she completed in 1994.1

Expertise and Influence

Elizabeth Buchanan is known for her expertise in:

  • E-commerce marketing technology
  • Digital experience optimization
  • Business transformation
  • Gender and racial pay equality in the workplace
  • Board leadership

She has been featured in industry podcasts, sharing insights on scaling companies across multiple continents, implementing systemic gender and racial pay equality, and maximizing transaction value in e-commerce.23

Elizabeth Buchanan's LinkedIn username is indeed elizbuchanan, as mentioned in the query.1

Highlights

Jun 24 · linkedin

My morning today 🙃

#1 - Walked the puppies at 445am as we needed to get on the road by 530am. (Feeling lucky to be waking up at our beach house in Massachusetts). #2 - Northeastern University Boston, student and parent orientation day one with my daughter Charlotte Joyce who starts there in the fall (yay Charlotte!). #3 - Daughter Sophie's 6 monthly intensive heart check up at Boston Children's Hospital, starting with an MRI. Very convenient that Northeastern & Sophie's hospital are minutes apart (phew!). #4 - Sending out the CEO Report for the week from my laptop as I juggle my committments in Boston, because... #5 - Im Acting CEO while Bruce Buchanan is bike riding in Europe with his dad Denis and our son Baxter, 3 generations of Buchanan boys.

Next stop, Tuesday! The juggle is real 🤹🏻‍♀️

(And a big thank you to the amazing GTM leaders at Rokt who make it possible for me to juggle all that I do)

Dec 1 · linkedin

Some fun weekend viewing 👀

Bruce Buchanan & Christian Horner OBE Vs Max & Checo

Related Questions

What are Elizabeth Buchanan's key achievements at Rokt?
How has Elizabeth Buchanan contributed to S4 Capital Group as a Non Executive Director?
What is Elizabeth Buchanan's role at Vital Voices Global Partnership?
Can you provide more details about Elizabeth Buchanan's time at OMD Worldwide?
What projects did Elizabeth Buchanan work on at WPP AUNZ?
Elizabeth Buchanan
Elizabeth Buchanan, photo 1
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Location

New York City Metropolitan Area