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Elizabeth Friedland
Global Corporate Communications Leader
Professional Background
Elizabeth Friedland is a seasoned expert in global corporate communications, leveraging more than two decades of experience to craft effective communication strategies that resonate with diverse audiences. Her career encompasses a rich variety of roles both on the agency side and within corporate structures, allowing her to develop a comprehensive and well-rounded understanding of the communications landscape. Elizabeth's extensive expertise enables her to thrive in dynamic environments where crafting clarity from chaos is essential.
Throughout her career, Elizabeth has held leadership positions at notable organizations, including Allegion, where she served as the Leader of Global Corporate Communications. In this role, she was instrumental in steering the company’s communication strategy during pivotal moments, including product launches and organizational transformations. As Senior Director of Global Corporate and Executive Communications at Appirio, Elizabeth collaborated closely with executive leadership to refine and elevate the company’s messaging and brand narrative. Her roles at Hirons & Company, Bandy Carroll Hellige, and TrendyMinds further solidified her stature as a trusted advisor in public relations, crisis management, and strategic communications.
Elizabeth’s preference for working alongside executive leadership is evident in her approach to communications strategy, particularly during significant growth periods such as IPOs and mergers and acquisitions. Her adeptness in navigating these critical moments fosters a stronger alignment between corporate goals and the narrative communicated to stakeholders.
Education and Achievements
Elizabeth’s academic foundation in journalism from Indiana University Indianapolis set the stage for her successful career in communications. Further enhancing her credentials, she pursued Accreditation in Public Relations (APR) through the Public Relations Society of America, positioning herself as a knowledgeable resource in the ever-evolving world of public relations.
Her professional journey is marked by her ability to engage and inspire her teams. Elizabeth is committed to removing barriers and enabling her team members to access the resources they need to excel. Her leadership philosophy revolves around creating an environment that promotes growth, recognizes potential, and encourages innovative thinking. This commitment to nurturing talent significantly contributes to successful organizational outcomes, especially during periods of change—and is a key component of her professional success.
Beyond the traditional workplace achievements, Elizabeth is especially proud of her personal accomplishments. As a solo adoptive and foster Pandemic Parent, she managed to thrive during one of the most challenging periods for working parents. Balancing the demands of motherhood with running a corporate communications strategy during lockdowns demonstrated her resilience, adaptability, and unwavering commitment to excellence in both her professional and personal lives.
Areas of Expertise
- Executive Communications: Crafting tailored communications that resonate with executives and their stakeholders.
- Crisis and Change Management Communications: Developing clear messaging strategies to navigate corporate crises and organizational changes effectively.
- Message Strategy and Brand Communications: Formulating cohesive brand narratives that amplify organizational missions and values.
- Public and Media Relations: Building and maintaining strong relationships with media outlets to ensure accurate and positive representation of organizations.
- Internal and Employee Communications: Enhancing communication with employees to foster engagement and understanding of corporate strategies.
- M&A Communication Strategy: Crafting communications for mergers and acquisitions to ensure alignment of messaging during transition.
- IPO Communication Strategy: Steering communication efforts during initial public offerings to engage with investors and analysts.
- Investor Communications: Developing strategic communications that align with investor relations to foster trust and clarity.
- Analyst Relations: Establishing strong ties with analysts to promote thorough understanding and analysis of organizational practices.
- Writing and Editing: Crafting compelling stories and messages that resonate with target audiences across various platforms.
Elizabeth’s extensive skill set equips her to tackle a plethora of challenges in the field of communications, making her a valuable asset to any organization navigating complex communication landscapes.
In conclusion, Elizabeth Friedland’s diverse experience demonstrates her commitment to excellence in corporate communications. With her robust background in both agency and in-house roles, Elizabeth is well-equipped to help organizations articulate their strategies and narratives effectively, ensuring that they connect with stakeholders across the board. Her combination of professional expertise and personal resilience allows her to face challenges head-on, making her a true leader in the field of communications and corporate strategy.
