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Elizabeth Pfeiffer

Director, Consumer & Product Insights at Chobani

Elizabeth Pfeiffer is a consumer insights professional who previously served as the Director of Consumer & Product Insights at Chobani. She held this position from June 2022 to April 2024.2 Prior to joining Chobani, Pfeiffer worked on the agency side as a consultant for innovation and branding houses.1

At Chobani, Pfeiffer was responsible for improving internal communications to ensure research findings inspired corporate decision-makers to take action. She worked on revamping research reports to cater to different stakeholders' needs, calling this approach "slideology".4 Pfeiffer also focused on developing new ways to understand and segment consumers across Chobani's expanding product categories.1

As of January 2025, Pfeiffer has moved on from Chobani. In late December 2024, she announced that she would be joining Lakeview Farms to build and lead a team focused on curiosity, making connections, and collaborative creation.3

Throughout her career, Pfeiffer has emphasized the importance of cross-functional relationships and gaining a deep understanding of business dynamics to create impactful research.1 Her LinkedIn username is elizabeth-pfeiffer-65b24b23, as mentioned in the query.

Related Questions

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How does Elizabeth Pfeiffer ensure that research findings are actionable for corporate decision-makers?
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Elizabeth Pfeiffer
Elizabeth Pfeiffer, photo 1
Elizabeth Pfeiffer, photo 2
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Location

Brooklyn, New York, United States