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Ella Copeland

Get the right data in your business, so you can fast-track 🤖 AI deployment, 📈 Reporting & 🔮 Forecasting

Ella Copeland is a data expert specializing in designing actionable reports for core business teams and delivering them quickly.

She works with Think Evolve Solve to deliver data projects efficiently, providing valuable dashboards and alerts for informed decision-making.

With a background in journalism and vast experience in various roles across different industries, Ella excels in simplifying complex data concepts and driving business growth through data analysis.

Her educational background includes a Bachelor's degree in Journalism & The News Industry (Hons) from the University of Kent.

Ella has held roles such as Senior Account Executive, Executive Data Advisor, Product Manager, Product Marketing Manager, and Website Product Manager at various organizations.

She has also worked as the Head of Email Marketing at Web Summit, Co-Founder & Content Director at UKtoStay in the EU, and in editorial and marketing roles at Cassidy Travel, Google, WDM Group, and other organizations.

Highlights

Mar 9 · linkedin

It's good to remind ourselves of this sometimes ↓

Many companies trust systems to prescribe what data is collected in their organisation, and how it is collected.

For the most part, systems do a solid job of this. But most are built for technical efficiency first, with data modelling/capturing as a second priority.

Your data adds value outside of it's use in systems. And for many companies, data will likely outlive your systems.

It's always worth asking the question - does your system deliver exactly what your team needs? Or would you prefer to present data differently, or enrich it with other information?

The prescribed option isn't always the best. And there's a wealth of tools available today that help augment and transform the data that systems provide, to give your business what it needs, rather than constraining you to what the system will give.

Food for thought!

P.S. If you've not heard of Tim Berners-Lee, he's a pretty interesting guy, worth looking up!

#data #digitaltransformation #datastrategy

Ella Copeland
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Location

Dublin, County Dublin, Ireland