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Elliott Perales
Product @ Wise Platform - ex co-founder and CEO @ Bombinate - Forbes 30U30
Professional Background
Elliott Aeschlimann Perales is a dynamic professional known for his innovative approach and extensive experience in product development and management. He is currently making waves as the 'Head of Product' at Wise, where he is intricately involved in strategizing and developing cutting-edge financial products that cater to a diverse clientele. He brings a wealth of experience from his previous engagements in various roles, especially as the co-founder and CEO of Bombinate, a company he helped build from the ground up. Under his insightful leadership, the company managed to generate an impressive £16 million in sales revenue between 2019 and 2022, highlighting his ability to drive business success through a customer-first product strategy.
Elliott’s career is characterized by a robust goal-oriented mindset combined with a keen ability to nurture and grow product teams. His experience spans across multiple sectors, including B2C, B2B, ecommerce, and marketplace models, ensuring that he is well-versed in the nuances of both consumer and business needs. His expertise is not just limited to product management but extends to nurturing a culture of test and learn, ensuring continuous improvement and innovation in his teams. Prior to his venture into tech and startups, he laid a solid foundation in finance and private equity, having worked with esteemed organizations such as Mirabaud Group and PwC Switzerland.
Elliott's commitment to creating impactful products is also evident in his proactive approach to collaboration. Currently at Wise, he works closely with partners and customer-facing teams, aligning product strategies with market needs and customer insights. This customer-centric methodology underpins his philosophy that great products are built through understanding and prioritizing user experience.
Education and Achievements
Elliott Aeschlimann Perales attended two of the UK’s most prestigious educational institutions, laying a strong groundwork for his professional journey. He earned a Master of Science (MSc) in Finance and Private Equity from the renowned London School of Economics and Political Science (LSE), an institution recognized globally for its excellence in the social sciences. This advanced degree granted him a comprehensive understanding of financial principles, investment strategies, and private equity markets, providing him with the expertise necessary for high-stakes environments in finance.
Before pursuing his master's, Elliott achieved a Bachelor of Science (BSc) in Management, graduating with a 1st Degree from the University of Warwick's Warwick Business School. This foundational management education honed his leadership skills and equipped him with essential business principles, which he effectively applied in his various roles across product management and corporate strategy.
Achievements
Elliott's noteworthy achievements reflect his strategic vision and entrepreneurial spirit. At Bombinate, he wasn't just a co-founder; as the CEO, he played a pivotal role in defining a customer-first product strategy that reflected the needs and desires of the market. His commitment to aligning the organizational vision with product development earned the company a remarkable financial milestone of over £16 million in sales. His leadership also fostered a collaborative and innovative company culture, essential for consistent growth in a competitive market.
At Wise, Elliott continues to demonstrate his deep commitment to enhancing the customer experience in fintech. His role involves a strategic outlook that seeks to not only improve existing products but also explore new avenues for product development that resonate with users across the globe. His experience working in multiple domains—from asset management analysis at Mirabaud Group to intern roles at PwC Switzerland and Income Partners Asset Management—provides him with a multidimensional view of how finance and technology can be integrated for a better consumer experience.
Elliott has also established himself as a thought leader in the startup space, where he offers insights into product strategy, scaling businesses, and market adaptation. His openness to discuss topics ranging from startup strategies to wildlife conservation and music production showcases a well-rounded personality, combining professional expertise with personal interests. As an active member of the entrepreneurial community, he's always keen to lend his advice to emerging businesses and motivated entrepreneurs.
In summary, Elliott Aeschlimann Perales exemplifies the modern entrepreneurial spirit, combining academic rigor, extensive industry experience, and a genuine passion for creating user-centered products. His journey from a finance background to becoming a product leader at a pivotal player in the fintech industry highlights his adaptability and forward-thinking approach. With a strong foundation in management and finance, coupled with firsthand experience in product development and market adaptation, Elliott is well-positioned to continue shaping the future landscape of technology-driven finance.
