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Eloi Casali
Head of Media at Kingfisher plc
Eloi Casali is currently the Head of Media at Kingfisher plc, a position he has held since May 2023. Prior to this role, he served as the Group Marketing Performance Lead at the same company from January 2022 to April 2023. His professional background includes significant experience in various marketing and media roles, particularly in digital marketing.
Professional Experience
- Head of Media at Kingfisher plc (May 2023 - Present)
- Group Marketing Performance Lead at Kingfisher plc (January 2022 - April 2023)
- Managing Partner at iProspect (April 2019 - August 2021)
- Client Partner at iProspect (February 2018 - March 2019)
- Global Strategy Director at Zenith (October 2013 - February 2018)
- Digital Account Director at Zenith (October 2012 - October 2013)
- PPC Analyst & Optimiser at Site Visibility (July 2007 - November 2008)
- Brand Manager at The Independent (September 2006 - July 2007)
Education
Eloi holds a Mini MBA in Marketing from the Marketing Week Mini MBA with Mark Ritson, completed in 2021. He also earned a BA in Communications and Digital Media from the University of Brighton, where his dissertation focused on "The Rise of Internet Marketing."
Awards and Honors
Throughout his career, Eloi has received several accolades, including:
- Best Finance Campaign - The Drum DADI (October 2019)
- Best International Finance Campaign of the Year (October 2019)
- Most Effective Agency (October 2019)
- Effies Awards Judge since 2018
Language Proficiency
Eloi is proficient in multiple languages: English and French at a native level, with elementary proficiency in Spanish and German.
His extensive experience and educational background position him as a key figure in media strategy and marketing performance within Kingfisher plc and the broader industry.1
Highlights
A genuinely interesting panel today at #ATSldn discussing the past and future of data, notably first party, in media and marketing activations. I learned a lot from panelists Giovanni Brusetti and Olha Paramonova, chaired by the fantastic John Still.
It's definitely an evolving topic, more to be done on scaling effective audiences and meting with 3p datasets.
Absolutely delighted to have been through Mark Ritson's Marketing Week Mini MBA with Mark Ritson over the past few months.
The theory work was thoroughly interesting and its application into the final exam saw me rethinking, chopping and changing decisions until the last day. A hugely interesting exercise with limitless possibilities!
#marketing #mba #marketingweek #MarkRitson
