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Emi Hofmeister

Marketing Leader & Storyteller

Emi Hofmeister is the VP of Product Marketing at Lattice, a people management platform.5 She is an experienced marketing leader and storyteller.3 Prior to her role at Lattice, Hofmeister held the position of VP of Product Marketing at Brex, where she shared insights on product marketing management.12

Hofmeister is known for her expertise in product marketing, particularly in identifying when companies need to hire a Product Marketing Manager (PMM). She has discussed five key signs that indicate it's time to bring a PMM on board, including:

  1. Slow product adoption despite having a good product
  2. Achieving product-market fit
  3. Rapidly rising sales levels
  4. An overwhelmed CEO
  5. Company expansion into new markets12

As a speaker, Hofmeister has presented at industry events, sharing her knowledge on product marketing strategies and best practices.4 Her approach emphasizes the importance of storytelling, data-driven decision-making, and curiosity in product marketing.1

At Lattice, Hofmeister likely plays a crucial role in shaping the company's product marketing strategies, contributing to its growth and success in the competitive HR technology market.5

Highlights

Jun 13 · linkedin

👋 LinkedIn Network. I’m #hiring for my product marketing team at Lattice. Please send awesome referrals my way -- looking for someone eager to learn and move fast to keep pace with Lattice's incredible innovation!

Related Questions

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Emi Hofmeister
Emi Hofmeister, photo 1
Emi Hofmeister, photo 2
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Location

San Francisco Bay Area