Suggestions
Ross Gordon
Product Marketing Leader
Ross Gordon is a seasoned product marketing leader with a track record of successfully launching new products and developing go-to-market strategies. With a strong background in market research and product positioning, he has contributed significantly to companies like Lattice and LinkedIn. At Lattice, Ross spearheaded the launches of Lattice HRIS and currently leads the GTM strategy for products. During his tenure at LinkedIn, he collaborated with enterprise sales teams, influencing over $200M in sales and contributing to the success of initiatives like Talent Insights. Ross's career is marked by his commitment to growth mindset, relationship-building, compassion, and data-driven storytelling.
Highlights
Excited to share that I'm becoming a people manager here at Lattice! I'm currently hiring an APMM to join me in bringing our HRIS to market as we enter the new year (the link to the role is in the comments).
Here's what I'm looking for in an APMM:
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Customer Obsession — Can you uncover the "so what" behind customer challenges and pain points?
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Problem-Solving Skills — Do you say no to good ideas so you can say yes to the great ones?
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Passion for Technology & Marketing — Do you love technology and have a passion for bringing products to market?
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Leadership Skills — Are you a driver or a passenger at work?
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Grit — Do you enjoy tackling hard challenges, learning from failures, and getting 1% better every day?
Interested? Give me a shout.
Stop regretting your career decisions. Write a career memo instead.
What's a career memo? It's all of the information and strategic thinking you have at a given point in time written in a clear document that outlines your perspective. Basically, it's a time capsule for yourself.
Wanting to quit your job? Write a memo.
Thinking about going to graduate school? Write a memo.
Deciding between two job offers? Write a memo.
The number of times I've played "woulda, coulda, shoulda" with my career decisions before I wrote career memos was unhealthy. Second-guessing your sound decisions with future information you didn't have at the time when you originally made your decision stunts your growth as a professional.
In my memos, I make sure to include the following:
What's the current situation? What are all the things that can go right or wrong? What do I do should all of my worst fears come true? What are the expected outcomes? What is the strategy behind the decision?
When you have a career memo, you can go back to it every six months and see if your thinking was sound or silly. It allows you to improve your decision-making process for the next item and prevents you from feeling remorseful that you made the wrong choice.
