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Emily Gould

Global Creative Marketing, Amazon Prime Video & Studios - DTC/Subscription, Brand, Content Marketing Expert - Former SVP Brand & Consumer Marketing at Showtime

Professional Background

Emily Gould is a highly accomplished and innovative brand and content marketer, boasting over two decades of extensive experience in delivering successful marketing strategies for an array of prestigious brands such as Showtime, Reebok, Coca-Cola, and Netflix. With her passion for merging analytical and creative thinking, she excels in understanding consumer behavior—focusing on what compels individuals to discover, purchase, engage with, and ultimately advocate for various products and services. Emily's unique approach ensures that her marketing campaigns not only capture attention but also resonate deeply with audiences through stunning visuals and thought-provoking concepts.

During her remarkable career, Emily has been pivotal in guiding organizations through significant transformations, particularly noted for her role in the digital evolution of Showtime as it transitioned into a premier Direct-to-Consumer (DTC) over-the-top (OTT) service. Within an intensely competitive subscription-based market, Emily spearheaded efforts to enhance awareness, viewership, and engagement, further solidifying Showtime's position as a leader in the industry. Her strategic insight and keen ability to adapt to changing consumer landscapes has made her an invaluable asset within any organization she's been part of.

Education and Achievements

Emily's foundation in marketing began with her academic journey, where she honed her business acumen by pursuing a Bachelor of Business Administration (BBA) at the University of Massachusetts Amherst. This rigorous education provided her with the essential skills and knowledge that she would later apply throughout her illustrious career in brand marketing.

Recognizing her exceptional contributions to the field, Emily has received numerous accolades, solidifying her reputation as a leader in brand marketing. Notably, she was recognized as one of the "Top 100 Women in Brand Marketing" by Brand Innovators in 2017 and celebrated as a "Woman to Watch" in 2015 as part of their "Top 50 Women in Brand Marketing" list. Moreover, Emily's commitment to empowerment and representation within the marketing industry is evidenced by her active participation in esteemed organizations such as WICT (Women in Cable & Telecommunications) and The Ascend Network, where she engages with Pan-Asian leadership initiatives.

Emily’s resilience extends beyond her professional accomplishments; as a proud Asian-American and a recent breast cancer survivor, she exemplifies strength and determination. Her personal journey reflects her character, imbuing her leadership with compassion and a deep understanding of the challenges faced by diverse communities in today’s fast-paced professional environment.

Career Highlights

Throughout her career, Emily has excelled in numerous high-profile roles:

  • Creative Marketing Lead at Prime Video & Amazon Studios: Here, she shapes marketing strategies that enhance viewer engagement and retention in the incredibly dynamic streaming space.
  • International Brand & Marketing Strategy Lead at Starz: In this role, Emily crafted marketing strategies that resonated globally, establishing brand consistency while catering to diverse markets.
  • Fractional CMO & Marketing Advisory Services (Self-Employed): Leveraging her deep marketing expertise, she provided strategic consulting services to various organizations, helping them refine their brand positioning and marketing operations.
  • SVP, Brand & Consumer Marketing at Showtime Networks Inc.: In this senior leadership position, Emily markedly elevated Showtime's brand presence in a competitive landscape.
  • VP, Content Marketing & Advertising at Showtime Networks Inc.: Leading creative and strategic efforts, Emily drove significant initiatives that enhanced consumer perception and engagement with the Showtime brand.
  • Earlier Roles: Emily's tenacity and commitment to excellence are further reflected in her progressive roles at Showtime Networks Inc., where she began as a Manager of Program Marketing & Advertising and worked her way up through various marketing positions. She also gained valuable experience working at notable companies, including the United States Tennis Association and The Coca-Cola Company.

As Emily continues her journey in the marketing industry, her unmatched expertise and innovative mindset position her to inspire and motivate the next generation of marketers, proving that successful marketing is a blend of creativity, strategy, and deep consumer understanding.

Related Questions

How did Emily Gould's early experiences at Showtime Networks shape her approach to marketing strategy today?
What innovative marketing tactics did Emily Gould implement during her transition from network marketing to DTC channels at Showtime?
How has Emily Gould's unique perspective as an Asian-American woman influenced her leadership style and approach to team development in marketing?
In what ways has Emily Gould's personal journey as a breast cancer survivor impacted her professional life and leadership philosophy?
What lessons can emerging marketers learn from Emily Gould's over 20 years of experience in the industry?
Emily Gould
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Location

New York City Metropolitan Area