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Emily Harrison

Vice President, Marketing & Direct Sales

Emily Harrison is a seasoned marketing professional with extensive experience in digital strategy and brand management. Here's a detailed profile:

Professional Background

Marketing and Operations Expertise:

  • Currently serves as Vice President of Marketing & Direct Sales at HALL Family Wines since April 2017
  • Has over 15 years of in-house and agency experience managing national and global brands1

Career Highlights

Wine Industry Experience

  • HALL Family Wines
    • Vice President, Marketing & Direct Sales (Apr 2017 - Present)
    • Director of Marketing (Jan 2015 - Apr 2017)
    • Key achievements:
      • Built and directed the marketing department
      • Served as an internal agency for all revenue centers
      • Developed marketing strategies and drove execution
      • Managed marketing department P&L
      • Ensured e-commerce sales goals were met1

Previous Marketing Roles

  • Senior Strategist at iCrossing (Jul 2011 - Jan 2015)

    • Developed digital marketing plans for national and global clients
    • Worked across retail, CPG, tech, and finance verticals
    • Led strategic planning for brands like Skinnygirl Cocktails, Laphroaig, Maker's Mark, and Jim Beam1
  • Strategist at Isobar (Jun 2009 - Mar 2011)

    • Executed brand communication strategies
    • Managed campaigns across digital, social, and mobile platforms
    • Worked with clients including Dolby Digital, Coca-Cola, Adidas, and Wells Fargo1

Education

  • Bachelor's Degree in Advertising from Academy of Art University (2002 - 2006)1

Emily Harrison is known for her comprehensive approach to marketing, combining digital strategy, brand management, and strategic leadership across multiple industries.

Related Questions

What are some of Emily Harrison's notable achievements at HALL Family Wines?
How has Emily Harrison's background in digital strategy influenced her marketing approach at HALL Family Wines?
What specific marketing strategies has Emily Harrison implemented at HALL Family Wines?
How long has Emily Harrison been in the wine and spirits industry?
What are Emily Harrison's key responsibilities as Vice President of Marketing & Direct Sales at HALL Family Wines?
Emily Harrison
Emily Harrison, photo 1
Emily Harrison, photo 2
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Location

San Francisco Bay Area