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Emily Skorin
Biddable Director at Mindshare
Professional Background
Emily Skorin is an innovative and dedicated advertising professional with a strong foundation in both strategic brand communication and journalism. With a significant career trajectory in programmatic advertising, Emily has made her mark in the industry, showcasing her ability to combine creativity with strategic thinking to develop and execute impactful campaigns. She currently holds the position of Biddable Director at Mindshare, where she continues to excel in leading programmatic efforts for a variety of clients across different verticals. Previously, she served as the Programmatic Director at Mindshare, where she played a crucial role in shaping client strategies and optimizing advertising performance.
Emily began her career at Spark Foundry, rapidly advancing through various positions, including Programmatic Analyst and Senior Programmatic Analyst. During her tenure at Spark Foundry, she demonstrated her analytical capabilities and developed a deep understanding of programmatic buying that contributed to the success of numerous high-profile campaigns. Her ability to navigate the complexities of digital advertising has established her as a trusted resource and leader within her teams.
Education and Achievements
Emily’s educational background has been instrumental in her professional success. She graduated with a Bachelor of Arts in Journalism from the University of Wisconsin-Madison, where she focused on Strategic Communications and Reporting. This rigorous academic training equipped her with strong communication skills, essential for her work in advertising and media. Additionally, she has earned certificates in Business and Leadership, further refining her ability to lead and strategize in a competitive landscape.
Emily further enhanced her expertise by pursuing a Master of Science in Strategic Brand Communication from the University of Illinois at Urbana-Champaign. This advanced degree has provided her with a comprehensive understanding of branding strategies and consumer behavior, which she leverages to develop effective advertising solutions.
Achievements
Throughout her career, Emily has not only honed her skills in advertising but has also contributed to the growth and effectiveness of the teams she has worked with. As a programmatic professional, her creative thinking and innovative strategies have helped her clients achieve significant improvements in their advertising performance. Emily thrives in collaborative environments, always eager to learn from colleagues and foster relationships that lead to successful outcomes.
Her commitment to professional development and continuous learning sets her apart, positioning her as a go-to expert in the field of programmatic advertising. Emily's ability to engage with diverse teams and clients reflects her people-centric approach, making her a valued asset in the world of digital media and advertising.
