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Gregory CATTELAIN

Head of Biddable Media

Gregory Cattelain is the Head of Biddable Media at Spark Foundry Australia, bringing over 15 years of experience in digital media and marketing. He specializes in assisting clients with their investments in digital media and enhancing their digital marketing capabilities. His professional background emphasizes a commitment to improving digital marketing maturity for various clients.12

Highlights

Jun 12 · linkedin

I don't know what people were expecting from Apple and their AI announcements. Maybe that you self-heal with your phone. People misconstruct what everyday consumer facing A.I. is about.

My takes on the event:

  • A.I for Apple Intelligence - Simple marketing smart
  • The balance between on device Apple A.I and the support by OpenAI to fill the gap in a privacy centred way it's very interesting. Let's see if it works though.
  • It will take at least 18 months to deliver on all the features they presented
  • Felt like what Google Android was promising years ago with assistance
  • Doubt it resets the upgrade cycle for users.
May 8 · linkedin

Really interesting op-ed written by Irene Joshy on AdNews Australia. For full discloser, I don't know Irene.

It demonstrates how AI model can be very good at measurement and predictive measurement (when trained with the right data). It's also a good opportunity to watch ads that use music very well :)

#AI #advertising #creative #measurement

Related Questions

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Gregory CATTELAIN
Gregory CATTELAIN, photo 1
Gregory CATTELAIN, photo 2
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Location

Greater Sydney Area