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Enrico Faccioli

CEO & Co-founder at Seedata.io

Enrico Faccioli is the CEO and Co-founder of Seedata.io, a cybersecurity company specializing in deception technology.12 With a background in sales, fundraising, and strategy, Enrico brings valuable experience to his role at Seedata.io.1

Professional Background

Prior to founding Seedata.io, Enrico served as the Chief Commercial Officer of a successful alternative data startup.1 He also led data strategy for a large investor, developing data acquisition strategies and creating alternative data products.1

Education

Enrico holds a degree from a top-ranked finance program. He graduated with merit, achieving a final GPA of 65% from a course that was ranked as the UK's #1 pure Finance course and among the world's top 14, according to the Financial Times ranking.3

Current Role at Seedata.io

As CEO and Co-founder, Enrico is leading Seedata.io in its mission to reduce the frequency, duration, and impact of security incidents for organizations.1 The company focuses on identifying previously undetected data theft and leakage incidents using deception technology.1

Professional Values

Enrico, along with his team at Seedata.io, emphasizes several key values in their work:

  • Accountability
  • Exploratory mindset
  • Honesty
  • Data-driven decision making
  • Simplifying complex processes
  • Embracing challenges
  • Going the extra mile for customers, team members, and investors1

Under Enrico's leadership, Seedata.io has been expanding its presence in the cybersecurity market. Recently, the company announced a strategic distribution agreement with Armura to enter the Italian market, which is experiencing significant growth in the cybersecurity sector.2

Highlights

Aug 22 · linkedin

Deception tech is dead. Or is it?

Last week, I came across a LinkedIn post where someone was questioning why the deception tech market appears “dead”, despite its effectiveness in providing early threat detection with minimal false positives.

Now…

Is it still massively underutilised? YES! Are not enough folks (including users) talking about it? YES!

At the same time, what I see is plenty of positive signals from the market:

🔼 More demand from orgs, see below from recent ISC2 webinar 🔼 New approaches and use cases, with cloud-native decoys & automation 🔼 More players coming to market… competition is great! 🔼 More MDR providers embedding deception as a key detection module 🔼 More folks building open source tools (see Adan) 🔼 More initiatives from government bodies to increase adoption (see announcement from National Cyber Security Centre recently)

Happy to chat more about this if you’re interested!

Aug 19 · linkedin

Why MDR + Deception = 🔥?

I’ve recently had the pleasure of joining our partners Certego at their flagship customer event #PanoptiCon2024 discussing deception tech and why integrating seedata.io with their PanOptikon MDR platform is a win-win.

If you can’t stand my rusty Italian, or my gesticulation (🤌), summary below:

➡️𝐃𝐞𝐭𝐞𝐜𝐭 𝐮𝐧𝐤𝐧𝐨𝐰𝐧 𝐭𝐡𝐫𝐞𝐚𝐭𝐬, 𝐞𝐚𝐫𝐥𝐲. Deception technology uniquely identifies novel threats without relying on signatures or behavioural patterns, using decoys to detect intruders, irrespective of their tactics or techniques.

➡️𝐄𝐧𝐡𝐚𝐧𝐜𝐞 𝐒𝐎𝐂 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲. Traditional security systems often generate alerts based on anomalies or patterns that might resemble malicious activity. In contrast, deception technology alerts are triggered only by direct interaction with the decoys, which reduces the likelihood of false positives and help prioritise alerts.

➡️𝐂𝐨𝐧𝐭𝐞𝐱𝐭 & 𝐬𝐩𝐞𝐞𝐝. Receiving all the alerts/telemetry in one platform speed up response and add important context, without disrupting incident responder's existing workflow.

Related Questions

What inspired Enrico Faccioli to transition from alt-data to cybersecurity?
How did Enrico Faccioli's role at LGIM influence his career path?
What are some key achievements of Enrico Faccioli at Seedata.io?
How does Enrico Faccioli's background in sales and fundraising benefit Seedata.io?
What challenges has Enrico Faccioli faced as CEO of Seedata.io?
Enrico Faccioli
Enrico Faccioli, photo 1
Enrico Faccioli, photo 2
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Location

London, England, United Kingdom