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Erdem Soyal
Vice President Middle East & Africa at Barco
Erdem Soyal is an entrepreneurial-minded senior executive with over 15 years of experience in building and leading high-performing teams, coordinating critical breakthrough initiatives, and driving fast business turnaround and accelerated growth projects in various markets.
He has a diverse background in multi-national and multi-cultural environments, with a strong network and expertise in regions like Europe, Middle East, Africa, Turkey, Asia-Pacific, and Russia CIS. Erdem is passionate about delivering innovative solutions that enhance people's lives and drive digital transformation for a better future.
With sector expertise in Smart Cities, Intelligent Buildings, Connected Enterprises, Energy Efficiency, and Energy Performance Contracting, Erdem specializes in areas such as HVAC, building automation, smart controls, fire and security systems, electrical products, LED lighting, EV charging, battery storage, and renewable energy.
His specialties include P&L management, new business development, strategic planning and deployment, resource management and control, sales and channel management, complex contract negotiations, continuous process improvement, cross-functional relationship building, turnkey projects and services, digital industrial solutions, IoT, and interim management.
Erdem completed his Masters of Science in International Business Management at Tilburg University in the Netherlands and has academic background from Technical College Tilburg and Middle East Technical University.
Throughout his career, Erdem has held key roles such as Vice President for Middle East & Africa at Barco, General Manager for Middle East, Turkey and Africa at Honeywell Building Technologies, General Manager for Middle East, Africa & Turkey at GE Lighting & Current, and Senior Business Development Manager Growth Markets at Philips.
He has also served on the Advisory Board for Dutch Sports Infrastructure at TaskForce World Cup Russia 2018 & Qatar 2022 and held various managerial positions at Philips, including Area Manager roles for Central Eastern Europe & Central Asia. Erdem brings a wealth of experience and a drive to make a difference together with a 'Make a difference...Make it together...Make it now' attitude.
