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Eric Seufert

Analyst. Marketing strategy, freemium monetization, & analytics. hrcls.co

Eric Benjamin Seufert is a prominent figure in the mobile technology and digital advertising industry. He is the founder and General Partner of Heracles Capital, an early-stage venture capital fund focused on the mobile ecosystem.36 Seufert is also a media strategist, quantitative marketer, author, and independent analyst.16

Key aspects of Eric Seufert's career and expertise include:

  1. Professional background:

    • Worked at transformative companies like Skype, Wooga (acquired by Playtika), and Rovio (developer of Angry Birds)16
    • Founded Agamemnon, a mobile marketing analytics platform startup, which was acquired in 20176
  2. Current roles:

    • Runs Mobile Dev Memo, a influential trade blog on mobile advertising and freemium monetization6
    • Operates QuantMar, a knowledge-sharing platform for quantitative marketers6
    • Provides strategy consulting and advisory services through Heracles5
  3. Expertise:

    • Specializes in mobile marketing, advertising, and the economics of free-to-play games2
    • Focus areas include marketing science, growth strategies, monetization, and M&A advisory5
  4. Publications and recognition:

    • Author of "Freemium Economics," published by Elsevier in 201416
    • His writing has been featured in publications like The Information, Business Insider, and Harvard Business Review6
    • Quoted in major publications such as The Wall Street Journal, The New York Times, and The Financial Times6
  5. Education:

    • BBA in Finance from the University of Texas at Austin5
    • MA in Applied Economics from University College London (Erasmus Mundus scholar)5

Eric Seufert's LinkedIn username is ericseufert, where he describes himself as an independent analyst and investor, as well as the proprietor of Mobile Dev Memo.4

Highlights

Sep 5 · linkedin

I was the first investor in Odeeo through the Mobile Dev Memo syndicate, and I invested again in the Seed round through Heracles Capital. My belief in both investments was that audio would take an increasing share of the in-game ad mix as privacy restrictions obstructed targeting. Congratulations to the team on the company's phenomenal growth and this latest fundraise! cc Amit Monheit

Aug 28 · linkedin

Amazon, the advertising behemoth

But what’s notable about the development of Amazon’s advertising business is the magnitude to which the evolving privacy environment has benefited it: Amazon can anchor its first-party transaction data to owned-and-operated inventory without creating privacy risks, giving retailers more incentive to sell and advertise on Amazon.

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Eric Seufert
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Location

Austin, Texas, United States