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Erica Sheftman

Brand Marketing Leader

Erica Sheftman is a distinguished brand marketing leader currently serving as the Global Executive Director of Brand Marketing at Vogue, a position she has held since September 2023.24 She has an impressive educational background, holding a B.A. in History and Literature with Honors from Harvard University.1

Sheftman's career trajectory showcases her expertise in brand marketing, media, and arts:

  1. Prior to Vogue, she was Team Lead for YouTube Branded Content at Google (January 2019 - April 2023).2
  2. She worked as Senior Director of Brand Marketing at Condé Nast (November 2017 - January 2019).2
  3. At The New Yorker, she served as Integrated Marketing Lead (October 2014 - November 2017).21
  4. She was Projects Manager at the Aspen Institute Arts Program (September 2012 - May 2014).2

Sheftman's diverse background includes internships at Facebook and Time Out New York, as well as a role as Media Projects Manager at the Vail International Dance Festival.2 She is multilingual, with native proficiency in English and Russian, and elementary proficiency in French.2

Originally from New York City, Sheftman has a strong connection to the arts, having trained at the School of American Ballet for 10 years.3 She has also contributed as a writer to various publications, including The Harvard Crimson, Harvard Law Today, and the Vail Daily.1 For the past five years, she has served as an alumni interviewer for Harvard College Admissions.1

Related Questions

What are some of the most impactful brand marketing campaigns Erica Sheftman has led at Vogue?
How did Erica Sheftman's experience at Google influence her approach to brand marketing?
What unique challenges has Erica Sheftman faced in her role at Condé Nast?
How has Erica Sheftman's background in the arts influenced her career in brand marketing?
What strategies did Erica Sheftman implement at The New Yorker to enhance brand identity?
Erica Sheftman
Erica Sheftman, photo 1
Erica Sheftman, photo 2
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Location

New York, New York, United States