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Erica Simunovic

Product Designer @ Tatari 🌱 Change agent 🤔 I’m the one who always asks “why” 🐛🪲 🐸 Amateur field naturalist

Erica Simunovic is a Product Designer at Tatari, focusing on the Buying & Execution squad.1 She has been working at Tatari for approximately 4 years as of February 2025.1 Erica specializes in designing experiences that promote positive outcomes and building bridges in a complex world.4

In her role at Tatari, Erica has worked on projects such as the Competitive Rates Chart, a tool designed to help Marketers and Media Buyers confidently bid on TV advertising.2 This project, completed between October and November 2023, involved improving data visualization and UI design to streamline the decision-making process for TV ad space bidding.2

Erica describes herself as an "Amateur field naturalist" in addition to her professional role as a Product Designer.3 She is based in Los Angeles, CA.4 Erica has also shown interest in sustainable design practices, as evidenced by her LinkedIn post about low-carbon web design.3

Her work demonstrates skills in concepting, data visualization, and UI design, with a focus on creating tools that simplify complex data for users in the TV advertising industry.2

Highlights

Dec 8 · linkedin

Figma dubbed me a 'Boomerang' of the professional pivot 🪃🪃 At one company, I held two roles In People Operations, I learned how to build a company As a Product Designer, I'm learning how to design experiences that generate impact

Here are some tips to take people along your professional pivot journey: ☝️Know your stakeholders ✌️Understand their needs 🤙 Stay connected! Provide updates and ask for feedback

Building relationships among my colleagues inadvertently put them in my support corner. This two-way street didn't make it awkward when reaching out about opportunities. Here are some key signals that your environment may support your professional pivot: internal mobility programs, rewarding managers for their team member's development, and opportunities for stretch projects.

I acknowledge my story is unusual and boomeranging isn’t always an option. If you are a Boomerang, please share your story with us!  #professionaldevelopment #careeradvice #careerchangers

Jun 28 · linkedin

It's been a week since I got to hang with the dopest of the dope at Config 🌖 ⏺ 🎵🎏📍🌀 and I'm still pinching myself!!!

Since delving into product design, I've realized there’s still a lot to learn about the world and myself. Learning is a multifaceted journey, and for me, it has meant pushing myself outside of my comfort zone.

One of the most powerful lesson I took away from #config2023 is the importance of embracing a learner's mindset, even when it feels uncomfortable or intimidating. Running around SF with the #designcommunity reminded me of the joy that comes with exploring new ideas and perspectives.

During Config, I actively challenged myself to step outside of my comfort zone and overcome social anxieties. Here are some strategies I tried...

👋 Say hi to strangers, they won’t bite, and usually you don't have to figure out what to say next

🎩 Fun, colorful #confits are a great talking point. People will approach you!

👯 Design conferences are like theme parks, it's a lot (of lines & people) more FUN with a buddy

⚫️ dot. cards helped me avoid the awkwardness of sharing my info

📛 Dan Mall said, spin your name badge around your neck so the person sitting behind you can see it, it's no good sitting on your belly :)

👩‍💻 Make plans to meet up with your internet friends irl, you won't regret it!

🔋 Find moments of solitude, it's okay if you need time to recharge

Thanks Figma for letting me be me! #ambivert #weird #nervous #excited #awkward #vulnerable #learning #curious #designer

Related Questions

What are some of Erica Simunovic's most notable projects at Tatari?
How did Erica Simunovic's role evolve over the four years she was at Tatari?
What challenges did Erica Simunovic face while redesigning the Rates Tool?
How did Erica Simunovic's design improve the decision-making process for TV ad bidding?
What skills does Erica Simunovic bring to her role as a Product Designer at Tatari?
Erica Simunovic
Erica Simunovic, photo 1
Erica Simunovic, photo 2
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Location

Los Angeles Metropolitan Area