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Erich Joachimsthaler Ph.D.

Founder & CEO of VIVALDI | Author | Professor | Focused on: brand strategy, platform business, new technology, innovation

Erich Joachimsthaler Ph.D. is the Founder and CEO of Vivaldi, a strategic business reinvention firm, focusing on brand, innovation, and growth, with a specialization in the impact of technology on customers.

As a renowned author, Erich has published several best-selling books and over 100 articles, delving into topics such as brand leadership, customer-centric innovation, and the role of network effects in platform businesses.

With a rich academic background, Erich Joachimsthaler has held positions at prestigious business schools in Europe and the U.S., including pioneering work with Professor David A. Aaker on branding models.

In his latest book, 'The Interaction Field: The Revolutionary New Way to Create Shared Value for Companies, Customers and Society,' Erich explores the importance of collaboration, participation, and engagement in today's business landscape.

Erich emphasizes the shift towards creating value for all stakeholders, solving both present challenges and future societal and economic issues, as the key to sustained success in the competitive business environment.

Erich Joachimsthaler Ph.D.
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Location

New York, New York, United States