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Erik Harbison

Experienced marketing executive and educator based in Greater Philadelphia

Erik Harbison is a seasoned digital marketing practitioner and career coach with over 25 years of expertise in the field.

He specializes in helping marketers advance their careers by offering services such as job search assistance, career path definition, and talent assessment and development for marketing teams.

Erik has successfully coached and mentored thousands of marketers, aiding them in securing roles at prestigious companies like Amazon, Google, Drift, and IBM, as well as smaller agencies and startups.

With vast experience in instructing digital marketing courses, Erik led the University of Vermont's top-ranked online digital marketing certification course.

His areas of expertise include marketing career management, coaching, and consulting, as well as strategic marketing support for businesses, agencies, and marketing teams.

Erik's guidance covers a wide range of topics including digital marketing strategies, persona development, marketing research, product marketing, demand generation, and go-to-market planning.

His skill set encompasses developing high-converting lead funnels, building high-performing teams, and implementing ROI-driven marketing programs.

Erik's career history includes leadership roles at companies like AWeber Communications, Inc., eBay Enterprise, and Refinery Inc, reflecting his extensive experience and influence in the field of marketing.

He is dedicated to helping individuals and businesses navigate the ever-evolving landscape of digital marketing by providing personalized coaching, strategic insights, and hands-on support.

Highlights

May 28 · linkedin

Here are some of the takeaways from over 10 hours of conversations with the leading Gen AI pioneers and practitioners from our recent podcast season...

A big THANK YOU 👏 🙏 to the Gen AI leaders that were gracious to provide their time for these conversations and are absolutely worth following for their respective insights, passions and projects...

Jessica Hreha George Kamide Ashley Gross Andreas Welsch Kaarin H. Florian Delval Jodie Lail Benjamin Hoehn Robert Campbell

Some of the key takeaways and common themes from these conversations about navigating the disruption of GenAI for marketers and marketing teams included:

🤖 Always be testing GenAI tools - find 30 minutes per week to explore. The version you have access to now, will be outdated in a few months.

🤖 Focus on identifying the challenging/mundane/repetitive tasks first - then seek to test a relevant Gen AI tool to simplify those tasks.

🤖 Align any content provided by Gen AI tools with fact checking, brand guidelines and editorial review before publishing - never copy and paste.

🤖 The barrier to become skilled in AI is very low. It has become a core skill that hiring managers will look for when building a team.

🤖 Include legal and ops teams into the process of integrating Gen AI tools. It is a simple step to ensure you do not overlook a potential risk.

Full episode link 👇

Listen to all nine episodes from this season to catch many more insights and tips that will help any marketer, or marketing leader, navigate the Gen AI disruption.

#genai #marketingcareers #marketingai #marketingtips

May 14 · linkedin

Has your marketing team embraced a future-proof AI mindset? 🧠

We conclude our full season of episodes discussing how to navigate the disruption of Gen AI by having a discussion with pricing and product marketing leader Robert Campbell 👏

Robert brings a unique perspective from both the marketing team and marketing product sides embracing the integration of Gen AI.

Listen to the full episode to hear Robert's insights on:

🤖 How generative AI models work, and how understanding the differences can provide a unique edge for marketers and marketing teams.

🤖 The importance of not replacing human creativity and judgment entirely with generative AI outputs. Keeping an eye on continuing development of Gen AI tools and potential biases in training the data.

Full episode here: https://lnkd.in/eXd_Y85J

#genai #marketingcareers #cmotips #aimarketing

Related Questions

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Erik Harbison
Erik Harbison, photo 1
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Experience

Head of Marketing at The Marketing Help (November 2016 - Present)
Chief Marketing Officer at AWeber Communications, Inc. (June 2013 - January 2019)

Education

The University of Vermont Continuing and Distance Education (February 2015 - Present), Bachelor’s Degree from Penn State University

Location

Greater Philadelphia