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Erika De Santi

Co-Founder & International Expansion Director @WeRoad

Erika De Santi is the Co-Founder and International Expansion Director of WeRoad, a Milan-based startup specializing in group adventure travel for millennials.12 She founded WeRoad in 2017, transforming her passion for travel into a groundbreaking business idea.5

Erika comes from a small village near Verona, Italy, and has a background in foreign languages and a master's degree in tourism.5 Her journey with WeRoad began after a life-changing trip to Peru, which inspired her to create a company that connects people, cultures, and stories through travel experiences.12

Under Erika's leadership, WeRoad has become one of Europe's fastest-growing travel operators, with offices in Italy, Spain, and the UK, and recent launches in Germany and France.2 The company has achieved significant milestones:

  • Hit €30 million in revenue
  • Raised about €19 million in total funding
  • Experiencing 3.5x growth compared to 2019 levels
  • Built a social media following of 1.5 million, making it the world's #1 adventure travel social brand
  • Recorded over 55,000 bookings with a 65% rebooking rate

Erika's vision for WeRoad includes ambitious expansion plans, targeting European leadership by 2025 and potential expansion into the US, Canada, and Australia.56 Her innovative approach to travel caters specifically to millennial professionals, typically in their thirties and single, who seek group travel experiences with like-minded individuals.6

Erika De Santi is recognized as an Unstoppable Woman in 2024, highlighting her role in driving innovation and change in the travel industry.34

Related Questions

What inspired Erika De Santi to start WeRoad?
How has Erika De Santi's journey influenced WeRoad's growth?
What are some unique trips offered by WeRoad?
How does WeRoad build a community among its travelers?
What challenges has Erika De Santi faced in expanding WeRoad internationally?
Erika De Santi
Erika De Santi, photo 1
Erika De Santi, photo 2
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Location

Greater Milan Metropolitan Area