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Erika Lee

Independent Designer | Creative Director | Strategy Consultant | x-IDEO

Erika Lee is a versatile independent designer, creative director, and strategist who excels in melding research, strategy, visual storytelling, and UI/UX to create emotionally impactful brands and new experiences. She is a key member of the design collective WE3, aiding startups globally while contributing locally as a board member at Ourspace. Erika's expertise extends to exploring ethical place-based design in Hawaiian settings with Purple Maia's Ka Maka ʻĪnana think tank. Previously, she played a pivotal role at IDEO, driving innovation across multiple sectors and leading impactful projects centered on user needs. With a BFA in Communication Design from Pratt Institute, Erika combines her curiosity, love for nature, and narrative skills to shape a more inclusive future through design, technology, and community involvement.

Erika Lee
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Location

Honolulu, Hawaii, United States