Suggestions
Erika Velazquez Alpern
CoFounder & Chief Business Officer, The Purse | Principal, Tactile
Erika Velazquez Alpern is a seasoned professional with a strong background in leading content and marketing campaigns for renowned media brands and innovative startups.
Erika holds a BFA from the School of Visual Arts, showcasing her dedication to the creative and visual arts.
Throughout her career, she has held significant roles in various organizations, including being the Cofounder & Chief Business Officer at The Purse, Founder | Principal at Tactile (wearetactile.com), SVP, Head of Marketing at New Stand, VP of Brand Marketing at Morning Brew, and various other key positions in distinguished companies like The Guardian, NewsCred, AOL, and more.
With an impressive track record in brand marketing, communications, and curatorial work, Erika's expertise spans across multiple sectors, demonstrating her versatility and adaptability in the dynamic field of marketing and media.
Her experience ranges from leading marketing campaigns to curating content and managing brand strategies, showcasing a well-rounded skill set that has contributed to the success of various projects and organizations.
Erika's professional journey includes involvement in media, art, content curation, brand management, and strategic communication, positioning her as a multifaceted professional with a deep understanding of the industry.
As a former Cofounder, Director, Vice President, and Head of several departments in reputable companies, Erika's strategic insights and creative vision have played a pivotal role in shaping the marketing landscape of the companies she has been associated with.
Erika Velazquez Alpern's career highlights her passion for creativity, innovation, and effective communication, making her a valuable asset in the marketing and media industry.
Highlights
Engagement > scale, always...
A little story: We're running a survey for a Tactile client who is currently in stealth mode. We've promoted the survey in a few places, but by far saw the most participants come in when we ran in The Purse yesterday. In fact, about 10% of yesterdays readers filled it out (not just clicked, completed the full survey!).
The reason: The Purse has cultivated an extremely engaged community instead of chasing growth for the sake of growth! Trust from subscribers is our priority, and by making that our priority our brand partners actually receive a pretty significant upside!
Feeling so lucky I get to help grow this incredible thing Lindsey Stanberry created and having a blast working on both sides of the desk with Tactile clients getting access to these brand partner opps!
Next month, I have the honor of leading a talk with Nasdaq Entrepreneurial Center! We'll be talking all things marketing/GTM in unpredictable markets. Come for the insights, stay for the tea ;)
